The Lucky Titan

What Smart Entrepreneurs Do With Their Money with Brian Brown & Matt Pennetti

November 24, 2020 Josh Tapp
The Lucky Titan
What Smart Entrepreneurs Do With Their Money with Brian Brown & Matt Pennetti
Chapters
The Lucky Titan
What Smart Entrepreneurs Do With Their Money with Brian Brown & Matt Pennetti
Nov 24, 2020
Josh Tapp

Brian Brown - Brian has a background in direct sales, building a sales team that's generated in excess of $25M in revenue. His mission is to help men become "Lineage Makers" by transforming the story of their legacy.  

He's married to his wife, Sarah, and together they have two young children.

Matt Penetti- Dr. Matt Pennetti is an entrepreneur and doctor who has built 2 clinics, and currently practices in Colorado.  He has a wife, Lauren, plus a 3-y.o. named Braxton, and one more on the way.

Since getting out of school, Matt found it challenging to balance student loans, purchase a house, and invest in the future.  It wasn't until being introduced to Infinite Banking that he realized there was a way to do all of them.

After a bad experience with an Infinite Banking agent, he decided to join forces with Brian to create PWA where they would take the painful steps of pre-vetting, qualified agents who could help set up his family, friends, and others for future financial success.

Links to promote: - https://predictablewealthadvocates.com/register/
YouTube Channel: https://bit.ly/3j90xMx

Show Notes Transcript

Brian Brown - Brian has a background in direct sales, building a sales team that's generated in excess of $25M in revenue. His mission is to help men become "Lineage Makers" by transforming the story of their legacy.  

He's married to his wife, Sarah, and together they have two young children.

Matt Penetti- Dr. Matt Pennetti is an entrepreneur and doctor who has built 2 clinics, and currently practices in Colorado.  He has a wife, Lauren, plus a 3-y.o. named Braxton, and one more on the way.

Since getting out of school, Matt found it challenging to balance student loans, purchase a house, and invest in the future.  It wasn't until being introduced to Infinite Banking that he realized there was a way to do all of them.

After a bad experience with an Infinite Banking agent, he decided to join forces with Brian to create PWA where they would take the painful steps of pre-vetting, qualified agents who could help set up his family, friends, and others for future financial success.

Links to promote: - https://predictablewealthadvocates.com/register/
YouTube Channel: https://bit.ly/3j90xMx

Josh: What is up everybody, Josh Tapp here again and welcome back to the Lucky Titan Podcast and today we’ve got two really awesome guestsand I really like this opportunity to have 3 people on the camera it is really fun get a lot of different personality is in here so I am really excited to have Brian Brown and Markus Pennetti the founders of Predictable Wealth Advocates here with us today , you two say what’s up and then one of both of you tell us something about yourself that most people wouldn’t know about you. 
Markus: Go ahead Man! 
Brian: Alright, glad to be on the show and Thanks for having us, Josh. One thing that most people wouldn’t know about me – let’s see I have a 41 inch vertical leap maybe unlikely to from appearances 
Mark: two pasty white boys but decent…..
Josh: that’s actually pretty incredible, I think, I am not actually a big track but it sounds like really high. That’s awesome. What about you Brian, Markus sorry. 
Markus: I think my biggest thing is I am actually Neurostructural chiropracticwe are here and talk about money  but initial the reason why I am talking about money but my main profession, my main game is actually Neurostructural chiropractic… people have… 
Josh: that’s crazy you know I worked for a chiropractor few years.. that’s how I pay for collage first 3 years and I started a business and quit that. 
Markus: good for you man. 
Josh: I mean I am not a chiropractor by any mean I was just this little assistant but – good times now., good stuff, I didn’t know  either of you especially for you one in to vertical I mean you can post in on your LinkedIn. Like that’s one of your traits makes you not really relatable though. 
Brian: Yea, that is not relatable
Josh: Kinda reminds me of hard rain if you ever seen that guy it’s like 6 inch vertical and it is hilarious. 
Markus: that’s more like me josh, that’s more like me. 
Josh: Also but we are not here to promote hard rain but we are here to talk about money, about finances and we are really here to work on how we can take it from what we plateau total 7 figures and where we should be taking our money and using it so I am just gonna let you two take out from here. 

Markus: yea so I think the biggest thing both of us are entrepreneurs we started different places and this whole thing we are doing now came about just on a way really but one of the biggest thing that we came up against is making money that took us a while to get to point where we are making money but  we are making money so no what do we do with that money – how we predictably grow wealth down the road and that’s really idea behind this is investing can be extremely it is very different with entrepreneurship because entrepreneurships are about risk taking , investing in our opinion are about staying away from risky investment 

Brian: yea yea, growing money without taking big risk that you can actually keep your money 
Markus: ‘coz we both made mistakes, in different ways but we can’t elaborate on that and more on later but that’s from our painful experiences we’ve come to the point where it’s how can we help other entrepreneurs,our friends, our family to also be a place where they 50 or 60years old and haven’t rely on trading time for money 

Josh: yea I love that I mean really one of the big problems that happens for people especially in the entrepreneurial realm is we think that we are not trading time for money right (laugh) but honestly I mean being in the heat of a here you really are still trading time for money because you’ve still got to be there but  you guys are talking about – is really taking the money and reusing it in a way  that’s going to lay you to now have to work for right, craving that true essential income so I wanna ask few questions along this line , when it comes down to it everybody is tell you hey you should be investing like one way or another but I know for myself when I hit 6 figure , the first thing that happen is like 45 people reach out to me – hey you should invest your money, here, here, let’s start a business here but it becomes really hard to start paying attention to you know who you wanna be giving your attention to, giving your money to – so for you guys what would you recommend this kind  like one of the first vehicles for investment 

Brian: that’s a perfect leading question so, one of my mentors you know, he’s making a lot of money himself, and has a really had to work for himself  one of the things he taught early on was that you know you don’t want to take focus away from your business because that is your number 1 investment and so you wanna put yourself –money in place where it can grow for you  and got to work and hopefully you know quick financial freedom outside what your business produces but you don’t want to take away from the focus from your business and so one of the best place that found to do that is utilizing  a concept that called infinite banking which is some people call it an asset which mean you can use the same dollar in multiple places and we can elaborate on that more as well but it’s a place where you can put your money  or can grow without traditional risk and grow tax free so that you could just put your money there and not have to worry about it and then you wanna do is something else like a real estate deal or reinvest that back in your business you can absolutely do that so it is the ability to continue to have focus on your business have the flexibility but not take the traditional risk using this concept called infinite banking 

Josh: Love that so I do wanna know further that concept because you’ve poke us right – you pick the audiences in interest I am sure at this point – so I mean if you are using the same dollar multiple times how was that even work – I mean you can’t go buy 3 candy bars in 1$ right – some creepy discount stores 
Markus: good answer
Brian: So the way that infinite banking works for those who are familiar with it and it’s a pretty little known strategy but the wealthy definitely if you look back through the years  the people likes to rock a filers that’s how they maintain grown their wealth the J.C. penney’s, The Waltz Disney’s, Banks and actually infinite banking just to you know break it down to the most simplest forms is that utilizes overfunded dividend paying whole life insurance and so there’s a lot of misconception around that because when one people think about insurance they think about death benefit or commissions that the insurance agency is getting and we are – we don’t sell policy, we don’t sell insurance and wedon’t take on client’s, we talk more about what we do specifically but what you can do is put money in to a whole life insurance policy and barrow against the cash values what you call in there and have that money grow inside the insurance policy but also take a dollar that you barrow against that and put it in to something like stocks or real estate or something that nature so that’s how you can actually use the same dollar multiple places and once people get how that works that’s when like goes off go oh I see one that make sense to use 

Josh: recently I’ve heard about it, they call it something different but I love that concept because it’s one like you said that a lot of them are using –the way it is explaining to me was basically you barrow from yourself quote from your policy at 3%  at its rate than you invest in something that has  12% rate turn and then you just pay back but I really think that’s a – that’s a sweet option so – would you recommend that to pretty much everybody or is that like a dependent on your situation 
Markus: definitely depending  on your situation , typically you want around 10000$ to start and added to this policy to start making it worth for you but everybody is a little bit different Josh in sense of like for my own sake, I had an entrepreneur and I didn’t know what the heck do with my money and I was scared of that, I didn’t know what to do, I knew how hard it was to be good entrepreneurship, hell a lot of struggles there – finally got profitable and have a lot of success now but – knowing all those struggles like came out and figure out the same thing what happen with investing so I just stuck in this same as account cash got me .25% interest every year which is amazing, and so that being said one, I decided to it is time to move and put in to something like infinite banking I took that big mistake and stuck it inside and my because of that my situation is very different from Brian’s , ‘coz Brian was an associate developing an estate,  Brian’s been doing this for years and years and constantly putting in monthly each time which is very different approach – but same strategy, same ideas  just cater to us because of our financial background is a little bit different 

Josh: yea, love that well and so I really you’ve pave my curiosity as far as what you guys actually do because if you do not selling policy in this kind of stuff what is that you are doing and this is going to tale right in to your master class which I am really excited to talk about so give us a little feedback on that 

Brian: yea I got introduce to this concept 8 years ago by multi-millionaire and says you need to take a look at this and he is the guy who had done very well business but also he’s taken a lot of risk in traditional investments lost a lot of money and just wanted to sleep well at night, knowing his money was growing and that he was just, his family taking care of so he said Brian you need to take a look at this and so that was 8 years ago and I’ve had a lot of people come to me and I started with that concept  8 years ago. So it’s the time a lot of people come to me and say Brian I wanna learn more about this concept and who would you recommend that I connect with and I always had a challenge because it can be a somewhat complex concept so – it can bechallenging to understand and also who do you connect people with that’s going to take care of them because it realize that not everybody is credited equal not all infinite banking agency if you go –accreditequal so, essentially I realize that most people were just  insurance agency they didn’t specialize on helping people actually use infinite banking in their life to create predictablewealth , they were just insurance agency so what we started to do is say okay how do we help people best understand this concept number 1 and then number 2 who are the very very best out there that specialize in helping people to use this so from that we create predictable wealth advocacy and also we do is we educate people about the process but then we connect them with betted agents that have gone through a pretty expensive betting process to make sure that they’re gonna taken care of and not only instructing those policies correctly but also being  taken care of the bank  to make sure of long term they’re gonna get help with implementing the strategy 

Markus: Yea and betting  really come from our own painful experiences with it like we’ve each has our issues with infinite banking because and it is not because of the concept itself but because of the agents they just don’t have it better  understanding, they  goto weekend seminar and also they are certified infinite baking agent – and they make a lot of money on this commissions some of them so it is important for the consumer to know that  going in and it is also important for them to have a little bit of understanding of what they should be getting from these people and that was a really started from that like friend, familyhow do we get them to these people without having a terrible experience, it is kindachiropracting Josh, chiropracting as bad brand would you agree? 
Josh:  hope it is not
Markus: And so I know that too it is really important for me to differentiate myself from every other chiropractor in the world for that reason because I don’t wanna be like that, I wanna have people have a great experience and become somebody that they will refer to and it is the same thing with this how can we make this in ideal situation for all these people coming through so that they are happy about it and they want more people to be part of it. 
Josh: love that and so first of all I love the model because that’s really essential we’ve done with marketing right it’s all about – you’ve kind of become most of a middle man but not like you’re  for  agencying hey let me first double check and make sure everything is we have the people on  the right seats and then you can bring people to the table– that’s really cool that I see huge value on that as a consumer just because being a consumer and coming to somebody anybody can sell you on them being co-sure non squeeze and  really, especially for me I am very easily to sold  so when people come to me and (ahh) you’re really cool, let’s do it you know but then I can’t promise result or I have you but  it is cool that you guys are actually prevented them and gone through and done all of that through failure in sounds like 
Markus: Painful, painful experience 
Brian: and truly coming from a place okay my best friends, my family – who do I wanna send them to, and then I did send them to the people that you know, that can take care of them  the best unfortunately some of the people you know years ago I send over to other people and  they didn’t have a great experience so I genuinely care about the people that I am sending – I need to make sure that they have a better experience and make sure this is implemented right 
Josh: Yeah, love that well so I am gonna ask you a marketing question here this is a genuinely  curiosity so for you guys growing a business like your what’s kind have been your number 1 lead strategy for raisingbusiness for your own company 
Markus: I think the bigger one for us is Brian’s got considerable sway in his community, a lot of people know Brian Brown I’m not, I am kind like the guy behind the scenes like no one knows me  this is cool …
Josh: That’s good
Markus: easy, when we get people just because of Brian influence the whole idea behind it the most powerful strategy we have is taking it and then multiplying because people come in they go through our process they see what this is all about and then get connected with  a qualifies agent and I have a great experience and from that went on we haven’t send in place with them if they want to refer other people in to our program, they get benefit and so is their family and so their friends and so just a nature it is building on its own. 
Josh: Organically
Markus: Correct
Josh: love that! 
Markus: and everybody benefits!
Josh: so  I was just curious because I mean obviously that’s one of the themes in podcast and we ‘ve found that you know the longest I learned this back in my undergrad you know they talked about the highest form of Marketing is actually advocacy and If you get to the point where you get this referral traffic it works really organic start to grow and a lot of people just have a really hard time getting to the point organically growth through that referral traffic so it is cool, you’ve already stablish that in your company and it is growing so well that direction so , love to hear that , well for you guys as far as I, growing your businesses gone, what has been, what would you is like a key founder for your success I mean you guys have done what 25million in revenue at this point 
Brian: That’s prior businesses 
Markus: these business are predictable wealth advocates start right around pandemic time so we’ve been going here for 6,7 months 
Josh: that’s good though, you’ve got like 25million revenue generated between the two of you so what is kinda, what would you say is kinda number 1 success factor that’s kinda driven all of that
Brian: just over all speaking in overall business 
Josh: Absolutely
Brian: Well, for me it was largely  the referral side of things you know helping people to have a great experience whether they are doing  giving them away to – you know further closes contacts to whatever business or product or service that you are talking about because you know trust is such a huge factor in today’s age everybody is an experts, everybody claims they’re experts – like what is everybody else saying about you and so you know , your closest friends, your closest family , if they recommend something to you lot of times we tend to pay attention and I kinda comes back to you know on what we do with well predictable wealth advocates you mention that you know 50 people come to you right away when you start making money and say who do I trust with this , well you know that’s why we want to do is we wanna help people you know it is largely built on the trust factor we are not asking for somebody to trust us with your money (am I trying to say that right?) or what we do is just connect you with people that already have track record of helpingpeople so I am not sure if that’s answer your question but that has been.. 
Josh: 100% yea , well let’s go in, I wanna hear about this master class you are doing I am gonna attend  so free master class you guys are offering I am just looking at here like the predictable wealth method ohh and you even trade mark it – that’s awesome, congrats,  proof of expertise 
Markus: the master class is all about giving people to have a little more of understanding to your question earlier what was the biggest thing and for me in my office , my practice one is differentiating our self but two is learning to communicate these complicated ideas and in a simple way typically instory form like easy to understand digestible things because chiropractic is complicated if you  really know and understand the signs  behind it and so infinite banking and so to make it simple that is the idea of Master class,how can we chop this down because we are not gonna give you everything Josh ‘coz we can’t , we don’t know your specific financial situation so it is impossible to do that but if you can have a little bit of an understanding  of  how this mind apply you then  the next step is in talk with somebody and really see your numbers broken down and see , is gonna be beneficial to you or not nice idea in Master Class once you’ve got to watched it,  the next step is okay is this something  that  I really want to entertain further which that point we got an application, we ask  people to fill out, this applications is based on personality it is based on goals and we want to understand a little bit more about who you are because that’s gonna help us connect you with the person that’s gonna be appropriate for you we don’t wanna send you to specific agents that’s gonna idea for you so the idea, the application is for that and from there  it is really up to you, take it from there, you have conversation with an agent, figure out it and this is something you wanna go for or not , 

Josh: Love that, well so, where can people access the master class 
Markus: yea so our website is predictablewealthadvocates.com/register that’s the link to or thats where you get the link to get into masterclass and then from there, it is free to watch  check it out , see what you think, fill out  the application if you so desire and we’ve got a  couple of videos that we just started a YouTube channel , a month and a half ago, Predictable Wealth Advocates as well, you can find us there and we are just throwing out content that just talks about specific situation, we just film a couple of videos today, one for example how you can take 400,000$ in debt , eliminate that in 5 years using a 100000$ and we are gonna show you guys exactly how that breaks that numbers we have it all  work out so you can watch that we should have that up  next couple of weeks but anyways we are putting stuffs like that on our  YouTube channel so check that out and feel so kind. 
Josh: That is gold, so go check those out, I will make sure to  put links to those in show notes as well – make sure everybody go check out it’s a predictablewealthadvocates.com/register correct? 
Markus: correct 
Josh: perfect, so make sure check that out and guys before we sign off, one final question if you could say okay there’s one thing that I want people get on this interview the most important thing, what would you want that to be? 
Markus: yea I think the biggest this is just to I mean I always come back to this but chiropractic is similar in a lot ways than it is but there’s definitely a prevailing thought in my life which is  whatever they heard mentality  is when it comes to many things , medicine and health , financial situation , a lot of times I like to step and kinda like okay that what is everybody is doing isthere something else because usually couple of people over there in the  corner, taking about other ideas and they get a lot of – stuff throwing out of them because they are not part of the hurt but there’s usually truth to it that’s why I always like to explore maybe I don’t go down that road, but I always like to look in to a little bit deeper  because often times you’re gonna find truth and  I think infinite banking is very similar to that there a lot of truth here, yes there’s some things you got to be aware of and that’s why we set this up but you can understand what pit falls out there  and know how to screw this up but if you utilize properly  it is one of the most powerful foundation ways to grow your wealth 
Brian: I got nothing else to add that was perfect (laugh)