The Lucky Titan

How to Scale your Business Online With Ravi Abuvala

February 08, 2021
The Lucky Titan
How to Scale your Business Online With Ravi Abuvala
Chapters
The Lucky Titan
How to Scale your Business Online With Ravi Abuvala
Feb 08, 2021

Ravi Abuvala is the founder of Scaling With Systems, a business accelerator which works to bootstrap and scale their clients’ businesses leveraging paid advertising, sales funnels and fully-trained overseas assistants. In the past 14 months, he has scaled 2, 7-figure businesses with less than $1,000 of his own capital and 4 commission-based employees. Today he has worked with over 500 firms around the world and placed 630 virtual assistants. He has spoken on some of the largest stages in his industry, been featured on Fox News, Forbes, and Entrepreneur.

 Ravi’s Instagram:

https://urlgeni.us/instagram/raviabuvala

Ravi’s Youtube:
http://bit.ly/subscribetoravi

Ravi’s LinkedIn:
https://www.linkedin.com/in/raviabuvala/

Scaling With Systems Website:
https://www.scalingwithsystems.com/

The Best Place To Find A VA:
https://www.scalingwithsystems.com/the-best-place-to-find-a-va

Free Course On How To Scale Your Company:
https://scalingwithsystems.com/scale

Show Notes Transcript

Ravi Abuvala is the founder of Scaling With Systems, a business accelerator which works to bootstrap and scale their clients’ businesses leveraging paid advertising, sales funnels and fully-trained overseas assistants. In the past 14 months, he has scaled 2, 7-figure businesses with less than $1,000 of his own capital and 4 commission-based employees. Today he has worked with over 500 firms around the world and placed 630 virtual assistants. He has spoken on some of the largest stages in his industry, been featured on Fox News, Forbes, and Entrepreneur.

 Ravi’s Instagram:

https://urlgeni.us/instagram/raviabuvala

Ravi’s Youtube:
http://bit.ly/subscribetoravi

Ravi’s LinkedIn:
https://www.linkedin.com/in/raviabuvala/

Scaling With Systems Website:
https://www.scalingwithsystems.com/

The Best Place To Find A VA:
https://www.scalingwithsystems.com/the-best-place-to-find-a-va

Free Course On How To Scale Your Company:
https://scalingwithsystems.com/scale

Josh: What is up everybody, Josh Tapp here again and welcome back to the lucky Titan podcast. And today we're here with Ravi Abuvala who is actually one of my coaches. So I'm really excited to have him here. Really funny story, how we found him, we leverage the system he's been teaching us how to do and he was the first person that actually came into our show. Totally unintentional, but really awesome. So Ravi honestly, man, I can't praise you enough on like the success you've had. It's been really cool to see how many companies he started growing past the seven figure mark, you've had a couple past eight figures now. Yeah,

Ravi: we're this Oh, I'm about to hit my first eight figure one right now we're on the way to our first big one right now.

Josh: Almost there, guys, that's, that's a big, big milestone for a lot of us in the online space. So you know, is the CEO of scaling with systems. And as you know, a group coach thought it'd be really exciting to talk with him today about group coaching, and especially scaling your business. Many of you are sitting at that seven figures and you're stuck. Ravi has been using this in his own company to scale to seven figures, eight figures now almost. And helping a lot of people do the same, pretty much as one of the best communities out there as well. So everybody say what's up to Ravi Abuvala and man say, what's up to everybody? And then we'll hop in.

Ravi: Awesome. What's going on everybody, Thank you so much for lending me your ears the next 20 to 30 minutes. Super excited to provide some incredible value for you, Josh, thank you for having me on here. This is awesome. Yeah, pretty funny. When I saw this on my calendar, I'm like, Josh, why didn't I know Josh, on the day that we got on here. And he's like, I don't know who got who, on what, you know, using the same system. But definitely excited to be on here. And I think it's awesome that you know, you're a client of ours, you've had success from it. And now, like, I'm on here talking to a lot of people that look up to you. So I'm grateful for the opportunity.

Josh: It's gonna be awesome, man. The cool part about this, too, is you know, Ravi really heavily preaches getting video testimonials. And he's going to get like a 20 to 30 minute testimonial to be the main one on your page, right. So, you know, Ravi I'm excited for this conversation, especially to talk about scaling with systems. And to preface this for everybody really Ravi’s processes helping you to implement systems so you can buy yourself as the owner out of out of the process. And when I came to Ravi, our number one problem is we were sitting on a company where I was constantly doing the sales myself and the outreach, and then we have to fulfill on the product. So we make money and then we make nothing for a couple months while I implemented then we make money and nothing. And so what appealed to me about what he teaches is really how do you take that and leverage other people's time at a very cheap rate First off, which was really cool, very inexpensive, right? You're able to to grow and to scale your company. So Ravi let's hop into scaling with systems man. So first off, how did you even get into that that business? I mean, I know we've talked about on coaching calls, but it's really funny how some people get into the VA space.

Ravi: Yeah, it's actually pretty interesting. I so I was going to be a lawyer, a very long story short was going to be a lawyer actually spent my entire life studying for worked for the governor for a few years, Florida and spent about a year studying for law school. But during that whole process, about three days after I graduated college, my dad was diagnosed with stage four lung cancer. So it like through my whole life kind of for loop, I realize how fragile life is all the cheesy stuff you see in the hallmark movies, but it's true. And I pretty much took the Law School Admission Test, I scored in the top 10% of test takers in the nation. I got into my dream school. I remember walking downstairs and telling my dad who was pushing me to be a lawyer, you know, my entire life. And I said, I'm not going to law school. And he was like, you're throwing it all away, right? He was like, this is this is the end, you're crazy. You're high, whatever you want to say. And I got a job as an Italian waiter, I bought my first online course, learn how to make money online doing social media marketing. And the first six to eight months were brutal. Josh, it was like I made about $3,000. If anybody goes to my website, you'll see on there the video sales letter I walked through, like literally the first six months I made about $3,000. And then then I figured out the power of virtual assistants and I figured out exactly what Josh had said it kind of about buying back your time. And I'm not talking about buying back your time. So I can go lay on the beach somewhere and like sip my ties, which is awesome. I plan to do that. But I don't want to buy back my time so that I can consistently focus on growth of my company, I can consistently be taking appointments and closing deals. And so that was actually where I hired my first virtual assistant was around that I went to a mastermind in Atlanta met some awesome guys that were doing like 70 80 90 grand a month and you got to keep in mind I'm like making $300 a month in this stream. So these people are like gods to me and a lot of ways and I how are you doing it and they just showed me and a lot of it had to do with virtual assistants doing the work for them. So a lot of the same ways where we you know, to find train, qualify and interview virtual assistants for our clients. I found somebody that did the same thing for me, paid my first you know, $5,000 for this Virtual Assistant, which was kind of scary at the time, but invested in her name is Mel Jane, which I'm sure you've probably met, if you've done your VA interview already, she now runs our whole Filipino operations, you know, we've done 1500 virtuals and interviews now. And within 30 days, we had done $10,000 in cash collected from a company that was doing $300 the month before that, and it was just because I had one person whose like, sole focus, they live, eat, breathe, slept, lead generation, just cold email, LinkedIn qualification. And all of a sudden, you know, I just started taking off, we had a really great offer, it was advertising for real estate agents with a qualification center on the back end. And within three months, we were doing consistently $50,000 a month, which was like more money at that time. I'm like, making more money than anybody I knew. And I was I started I literally packed up sold all my stuffs are traveling the world I went to I lived in South America for a while I lived in Spain for a while. And this whole time, all the same people that were in that same original course with me and I met like, how the you know, what are you doing? Like you and I were in the same thing a few months ago, like, how are you doing this? And I was like I, you know, honestly had a lot to do with virtual assistant. And it had to do with these scripts. And so some of my really first clients like Jeff who now runs, you know, he's on an eight figure run rate, as well as a few other pretty big names that I won't name drop here were my original clients. And I just like, yeah, I'll connect to the virtual assistant, here you go, here's the things I did. And they started getting success. And then, you know, they started telling other people. And next thing I know, actually my chief operating officer of my company right now, he posted inside of a Facebook group with 50,000 people inside of it. And I'm speaking on stage at this event in New Jersey at the time, and he said, You know, I've been trying to hit the $10,000 a month mark for two years now, I've never been able to do it. I hit it in 14 days after working with Roger Walla. And I'm like not I'm never trying to be a coach or guru. That was not ever the I hate those people. Right. And long story short, I got offstage. And I had probably 250 direct messages on Facebook and Instagram that were people like, you know, pretty much take my money. And I think any entrepreneur that's worth their salt is going to be like, Alright, there's a viable business solution in there. So I took that, which was almost two years ago, and pretty much transformed it that was in June of 2019, pretty much transformed into the scaling systems that you've joined, you know, a few weeks ago.

Josh: Yeah. And honestly, I love the story. First off, because I feel like that's, yeah, you're a few steps ahead of me in the journey, right? We started out as an ad agency, as well as my first course. And, man, the slog of being an agency owner is like, it's it's real people know that. 

Ravi: That could be a book or a movie, or like a sitcom could be like a slog of being an agency owner.

Josh: Hey, we're gonna do it. Let's do it. We're gonna call Brad something. So it's really funny to watch that with most businesses, you know, and they'll struggle and struggle and struggle, and I wanted to talk through this with you. Because you know, you're not you don't have a cheap service, right? You don't sell anything really cheap. And I think you were way worth the value personally but paid it off really quickly. But the number one problem I see with most people when they're like, Hey, I don't know if I want to start in the VA space. Eric, what should I outsource? I think the number one misconception is that, well, I can just do it. Like I can fit I can do with my own time. But let's talk to that point a little bit how you're helping people deal with that in hiring their first VA. 

Ravi: Yeah, and that's an awesome point, I'm happy that you gave me an opportunity to address it. So if you really think about it, it's like, up until the point that you're thinking of hiring a virtual assistant, if you're thinking of hiring a virtual assistant, or really any employee at this point, there's probably a good chance that like, if you're thinking of doing that, then things are not working, right. It's, it's rare that you're doing something really well. And then you want to hire somebody to do it for you. Because like, human beings are human beings, and they just want to keep on doing it themselves. I have that issue. I like even to this day, right? We have 30 employees, we're on multi seven figures, I still run all my ads, like I'm like, That was all I was doing before this call is I love ads, and I love hopping and Facebook and Google, right. And so I know I should delegate it out, but I'm really great at it. But like things that I'm really not good at it, I am delegating I'm like, get rid of this as soon as possible. And so that's a lot of times what's happening is, and I hate to see this is that business owners are hiring virtual assistants, or I mean, it could be a Harvard graduate and you're saying, hey, look, you know, I've never done this before. And I don't really know how to do it. But I expect you to be able to do this and you do this in the next 30 days. And if you don't, you know, I'm not gonna pay you or I'm gonna fire you Whatever it is, and, and a lot of these fields and industries and tasks, it just doesn't work out that way. And so what we kind of realize the twofold like the one two step is like number one, you need to have the training of what you should be doing what is working in the marketplace, what is working in your industry, you know, we teach obviously, as you know, like sales funnels and advertising and copywriting, like foundational copywriting and then software, all that kind of stuff that plays together. But then, once again, that's just information and information is you know, as my dad would say, as useful as tits on a bull, right? It's like, you know, not really useful at all. And so instead what you need is somebody actually implement that information. And that's where the virtual assistants come into play is they're actually going to take all the things that we've already trained you, so you're know how to do it. And you can manage the virtual assistant, and they're going to come in fully trained executing that for you. So unless you already know, like, Hey, I already know everything that I want them to do. And they're just copying something that I'm already doing really well, it's kind of beneficial to just find somebody that's already doing it right and paying them some money and saying, hey, not only can you teach me how to do this, but can you show this other person how to do it, and then make them an employee of mine for you know, three to $5 an hour, and at that point, it's pretty much a no brainer. But the mistake that people make is just like, oh, I'll figure out how to do it on my own. And then you're also playing into the game of time, which is, how much time do you want to spend figuring this stuff out? And and also, people think that time is linear, when it's really not. So you're like, Okay, it could take me 30 60 days to figure this out. But then after I figure it out, I'm making money, you know, the day after that the week after that, but realistically, and this kind of goes into like going after your dreams, why I dropped out of law school, but you know, just because you think I graduated law school in three years, then I'll be able to go after my dreams, whatever it is, like, you don't understand that every day, week, month, or putting something off, it could translate into months, years, decades into actually achieving that thing. And that seems like an exaggeration, but it is actually true. So, at this level that I'm at right now, the number one goal that I'm at, and other people who are in similar successful situations is just like speed, like, like, you know, success loves speed. So how can I quickly get to where I'm going, and more likely than not, it's from learning from other people, or having other people do stuff for you. And luckily, with us, it's like, you're gonna get both of those in one.

Josh: Yeah. And I would honestly say, you know, for what you guys are offering, and you bring so much value to the table, there's so many pieces that you teach. But the number one thing is really giving up pieces of the process to other people. One of the reasons I ended up buying from Ravi was, I think it was eight months ago, I was beating my head against the wall for 25 hours over the course of a month trying to solve this stupid problem with SMTP setup on a funnel. I thought I knew it done it many times. But for some reason, this was not working. And I was like, Okay, fine. I've heard you can outsource it. So I reached out on Fiverr. And I found a guy to do it for $25, he solved the problem. And I realized I was like, I literally just valued my time at $1 an hour, 

Ravi: $1 an hour. 

Josh: And it was one of those big Wake Up Calls. And that was probably the perfect time when Ravi's people end up pitching us on it because it was huge for our company. 

Ravi: That was that was us that you actually paid the $25 was one of our moles are like, hey, this guy doesn't value his time, reach out to him reach out to him.

Josh: Yeah, honestly, if there was a way to track that you'd be significantly more but the craziest thing, one of the other things that really happened for us, you know, when we implemented sweet, we hired our first VA few guys Clarisse at $3 an hour, she is amazing. Just like Mel Jane, she's so good at what she does. And I honestly have always thought like, I really don't love the sales process. I still like it. But I ended up finding out that when I put her as the outreach person and she did all of that, I love the sales process. I love actually being on the calls myself. It made me realize like, well, I don't suck at selling. It's, I suck at the outreach because I hate it's boring, and it's monotonous. And I'm a C, what do they call it, OCD, ADD there it is. And that's a, I think it's really important to recognize that in your own business. So there might be things that you feel like you hate, but they might actually be some of your favorite things if you didn't have to do all that extra technical pieces to them. So and I love that about Ravi’s processes is helping people to set that up and outsource those tasks. So you know, Ravi taking it to the next level, you know, for a lot of these people who are at that seven figure mark, and they're scaling. And maybe they already have VA's in place. What would you recommend to them as far as the kind of their next step for scaling? 

Ravi: Yeah, so it depends, obviously, like, I'm going to have to give like a general answer, because I'm not looking at everybody in spite of this, you know, and that's what we kind of do on our discovery calls. But most of the issues that I usually see in a business is, you know, at one stage, if they're stuck at like, you know, anywhere from if they're like trying to break the six figure or maybe multi six figure mark, most of the time the issue is with product market fit. So they're they're selling something that they think people want, they don't actually want, right, we help people identify that and stoicism is but it's like, you know, just because your friends and your mom and the people that are referring you over business, just because they're buying from you doesn't necessarily mean that you have product market fit, okay part of market fit to me is when you can go to straight, cold audiences, people that are that haven't seen you and a hole in the wall, right? These are total strangers, and you can pitch your product or service and that's something that they have urgency for that they actually need, and it speaks to them right those kind of three things right there are pivotal when you're going after cold audience because they don't really care about you or your family or your story your your cute little subject line, whatever it is, they are your cute video on Facebook, they just want to know, can this help me? Is this gonna deliver the transformation I want. So that's usually the issue that I see when it comes like breaking the six figure to multi six figure level and most people don't even think about it. And it's kind of scary, because then if you're like, it's almost like the golden handcuffs, which is what I was worried about when I was thinking about going to law school, it's like, okay, you're making like, let's say, $120,000 a year in your business, that's a good bit of money, and you're like doing fine. And you're like, I don't really, you know, I don't want to break everything back down to the core foundational block and then build it back up. Again, nobody wants to do that. But to hit after a certain point where you're going after that 85% of traffic out there, that's cold, you have to figure out the product market fit side. But after let's assume your product market fit you got case studies, you're selling a cold people like Josh's here they're hopping on they're buying from you, it's a great sales process over and over again. Usually, the issues that I see, number one is what we call complexity creep. So, like, let's say you hit multi six figures, you're trying to hit seven figures, you're seven figures trying to hit multi seven figures, most of the time at this point. And I have a good friend, actually another client of mine, Alex Mozi from Jim launch, they did 90 million in four years. And he came to my house and he was dropping value bombs on me. And he was telling me I was showing you where we're at and what we're doing. And he's like, you know, the craziest thing is, people think after a certain point that it has to be more complicated. From here, I can't keep on doing the same thing that I've done up to this point, like over and over again, to get to eight figures, I gotta change, I got it, I gotta do this, I gotta try Google ads, I gotcha YouTube ads, I got to have Facebook ads, I gotta try a Facebook group, whatever it is, and that, and what ends up happening is like, you stray away from the thing that you were doing every single day that brought you that success. And then you're starting to try a bunch of other different stuff. And it just becomes this monster of a company that you don't even show and I'm not like, just so everyone here is listen to this. I'm not like preaching from like a pulpit, like I'm not I, I do the same stuff. It's just human nature, just to be like, I got to add more software's I got to add more lead sources, whatever it is, but he said it really well. And he's just like, you know, a lot of times, it's just doing more of what is working and I know people on this call are gonna be like, Alright, well, I want my money back from this podcast, he just told me to do more of what's working. But like, you know, if cold emailing is working, you need to hire more virtual assistants and scrape more cold emails, his Facebook ads is working. For some reason, we have clients that are spending like, you know, $100 $200 a day on Facebook ads and seeing like, three to five times cash return on investment seven days, but there is a mental block around spending $500 $800 per $1,000 a day on Facebook, or just on ads in general, they literally I'm like, why are you not scaling this up, and they're like, I don't know, I'm scared. So it's just a more, more often than not, it's just doing more of what is working. And that's obviously also assuming like that you have your back end systemize you have a scalable product, like the thing that I hate to see, especially since we're talking about agencies, and like the agency life is, and I know agencies that are doing $300 $400 $500,000 a month, I just had a gentleman join our high level program he's doing they're doing 650 a month, but they're doing like graphic design, content creation, social media posting, you know, content distribution, funnel creation, email creation. And so when you look at the amount of time and energy required every single time you sign in a client, and then their profit margins are like a little bit less than 10%. Right? So it's not as impressive anymore, when that's the case, which is why, you know, we help businesses scale to seven figures with 50% plus margins. And the way that we do it is like finding the thing that's working, doing more of it, delegating it out, scaling it up, and then making sure the back end is like, you're not offering this custom-tailored offer, you're offering a solution to this person's problem. And if that person doesn't have the problem, that in your solution you're not, you're not going to find another problem that they have and give them that solution. It's just simply does this person have this problem they do? Here's the solution to this to your problem, packaged up in a nice deal we're not negotiating about it, here you go. And that's how we've been able to do it. I know you've done a really good job at it Josh as well. And that's how a lot of our clients and we have over 800 clients. That's how they've done it as well as like simplifying it and changing from this general contractor freelancer, I'll do what you want. Just please pay me money to if you have this problem, I have the solution for you.

Josh: Yeah, and I love that because what you're right at the very beginning of that question you mentioned, you know, like, the product market fit part is, is if, if you're feeling like you're having to beg for business, or you're willing to do everything, you're really not you don't have product market fit, right? You just have people with a bunch of needs and you're the I service everyone and that is honestly I hate when people say that, like I'm a one stop shop that is like, if you're, you're not a successful business.

Ravi: That's exactly what I hear. That's literally what I hear all the time or like I'm busy all day long. I'm like okay, you know, like you understand the value of time Yeah, there's a little buzz words that I hear on Instagram and all these places that I'm just like, Alright, this person doesn't know what they're doing.

Josh: Yeah, and honestly, it's something like a company's like we're not gonna hire somebody to do something for us unless right oh, I do this one thing. We, actually just the other day reached out to, to the clickfunnels audience and said, Hey, we need we need somebody to build a webinar for us for one of our clients, because I don't want to do it. And they, they have like four people reach out. They're like, Yeah, we do this, this, this this. And I'm like, I need somebody to build a webinar page who builds webinar pages for this type of company. Not one, not a single one of them was able to get. 

Ravi: Wow, I figured, yeah, I figured me posting the clickfunnels group. I've been on the clickfunnels podcast, actually, you can't see but I have my two-comma club award above me here. But anytime I post in there, and I actually have stopped saying like, hey, can someone help me with this? Because I'll just for weeks after that, I'll just get like 10 DMS every single day. That's like, I Sir, can I help you? I've never done it before. I'm like, No, this is not what I'm looking for.

Josh: Well, Ravi, if you know somebody who's really good at webinars, let me know. So, yeah, it's really interesting, though, because there's so many people who are approaching business that way of, I'm the one stop shop, I can do everything. So I want to ask you this, though. How would they know when they've truly found that product market fit? You know, what's what, what are those indicating factors for you?

Ravi: Yeah, so the the, the first thing that comes to mind is what we call the whisper test. And that's pretty much where like, you know, you have your prospect sleeping in bed with, with his wife like, you know, asleep, dreaming of whatever he's dreaming about and, and you're able to walk up to him tiptoe in his house, and bend down and whisper in his ear and say, I can get you this without this and this timeframe, and he opens his eyes. He's not even upset that you broke into his house, he pulls out his credit card, and he hands it to you. And he says, I don't care how much it costs, right? just solve this problem for me. So that's what we call the whisper test. Okay, now, obviously, that's an exaggeration. But the idea behind it is that like, you're going to total strangers and you are invading their privacy by hitting them emails, cold calling, even going in their Facebook newsfeed Instagram newsfeed YouTube. And that needs to be so much resonance with your messaging and your copywriting that they're not even upset that you did it that because really great business owners, right, and I talked about this in my high level mastermind, but really great business owners understand the value of time and they also understand that, like, you're doing a service and I want to pay you for it, but what they don't want to do is I don't want to pay for things that I don't have problems about that's not like, you know, I'm not gonna do that, right I'm not a charity. And so, but if someone comes to me, and they say, Hey, I actually help people with the same problem that you have right here. And here's some proof that I've done it before then I'm like, Okay, let me hear you out and you can really get into copywriting if you're listening to the podcast, and you're a good reader, you like reading, there's a few great books, I'd recommend the ultimate sales letter by Dan Kennedy is incredible. Scientifically, advertising by Claude Hopkins is another really great one that that talks about copywriting to its kind of core foundations but the idea here is that the easiest way to say it is like it'll just work, right? You'll just be able to you're at a dinner party, and someone says, what do you do? And you're gonna say what you do. And if they're your target market, they're not going to be like, Oh, that's nice, gonna be like, Oh, can we set up another dinner and talk to you like a little bit stuff. And I see this all the time with like, my friends that run like credit repair businesses, or they run, you know, real estate investment funds, I'll be introducing to my clients, and they'll be like, you know, oh, yeah, we do crypto hedge fund or real estate investor, and they're like, Oh, can we can we talk to like, pull them aside and talk to them. So there's, there's subtle signs like that, where you just see that people are understanding it and are interested in it. And then whatever we say is product market fit is whenever you take we call an end to end deal. So you take someone doesn't know you doesn't know who you are, doesn't really care about who you are and you reach out to them, whether it's a Facebook ad, Google ad, YouTube ad, email, cold call Facebook message, and you say, Hey, I help people just like you get to this transformation in this timeframe without whatever your major fears are. And they say, Yes, I'm interested, they get on the phone, and then they pay you money, right? There's no incentive-based pricing, I'm not talking about you discounted, you're not doing a free trial. These are people that are paying full price for your solution. That's one side of the part of our commit. And then the other side of the market is the actual mechanism, right? So are you delivering the promise. So if you can do the left hand side and say, Hey, I'll make a million dollars tomorrow, and you're gonna get a lot of people that like, I'd love a million dollars tomorrow, and then they buy from you. But what separates really great entrepreneurs and scammers is people that make that promise. And then on the back end, they actually fulfill it. So you have to be aware of those kind of two sides of it. But I would actually argue it's more important to get the front side down to get the messaging down to find what people want. And then if you're talented enough entrepreneur, like I say inside scaling systems, as you've seen, sell before you create so like if you're a talented enough entrepreneur, you should be able to sell this idea, this dream, this transformation, and have someone pay you money. And then you go and invest the time and energy. Okay, how can I use my brain, the marketplace, Facebook ads library, Google to figure out how other people are solving similar problems just like this. How can I create a solution that's simplified and scalable, that can actually deliver that transformation and that's how like, I interviewed a gentleman in my Facebook group yesterday. Zach Dula, he came up with the idea he joined us really similar to you he was already doing one business and they're relatively successful they did about $100,000 in first year, but joined it was a creative agency. We're talking the same thing I just said a second ago like custom work. You got people from Trying to do certain things, all that stuff. And he used a lot of the stuff that we talked about, we talked about inside scanning systems to launch a new business for indoor drone tours. And within one week, this is for residential, real estate agents, he helps them get more listing through indoor drones, you know, the ones we like, put your goggles on, you can like do the racing things within one week of launching it, he had 70 proposals outs, right after one week of deciding I'm going to do this and they made like $20,000, you know, a few days after that, and he still hadn't figured out, you know the name of the company, yet they didn't have anything else done. So, he was able to collect the cash first, sell it for people without knowing even how everything works. They bought into it. And then obviously, he delivered, and you know, he did about $300,000 in nine months, but so that's the idea behind it being able to have that much resonance that people are willing to pay you before you've even created it and then actually going and creating and delivering that transformation that you promised.

Josh: He probably bought the drone after he received cash to if he's Yeah, I love that way. And one final question for you along this topic, because we just on our coaching call yesterday, right guy hops in there. He was talking about, he doesn't know if he has product market fit so he's been changing his his industry allow name drop here.

Ravi: He's gonna listen to this.

Josh: It's like, Hey, he's been changing his industry line, you see that a lot? And when do you feel like it's okay to actually change? what you're selling?

Ravi: Yeah, what an awesome question. Because people just say that, like, don't change, don't you? And I and Josh referencing that, because I said that yesterday, because he's a client of mine. And I know his, you know, his last change was a week ago. So I'm like, there's no way there's been enough time. But that is actually a great point is like how, okay, you know, there is something called like, not working like, you're gonna know what, like it's not working. So usually, as far as like numbers, we're talking technical stuff is out there. I usually like to have about 500 to 1000 eyeballs on an offer on the messaging first before I'm like, does this work? Am I getting resonance with it, and then around 30 pitches, like if you can have 500 to 1000 eyeballs and people saying it could be ads, it could be cold messages, you know, it could be cold calls, whatever it is, but eyeballs on an offer. And then you actually get to about 30 pitches, we help service-based businesses. So this isn't obviously including e commerce but and you don't have anybody by then it's probably time to go back to the drawing board and look like, okay, you know, and once again, we're talking about cold audiences here, guys, I'm not, I'm not talking about you build something and your mom says, Honey, I'm so proud of you, like that looks so good. Everyone's gonna love that. That's not what I'm talking about here I'm not talking about your friend down the street who gave you some money, because they've known you for 20 years or your local businesses. Once again, these are total strangers in a economy that's like about to bust, they're still putting $5 $10 $15 $20,000 down to pay you money that didn't know you 7 10 days ago, that's how you know. So if you're going out there, and you're like, Ravi, I've sent 5000 messages out, I've spent $10,000 in ads, I haven't even gotten a booked message or booked appointment from it, then it's probably that your product market fit is not there, your message is not resonating with them. And, and more often than not, so I don't, you know, end that with, here's just the problem like, I would actually give the solution. More than not, it's when people are selling the mechanism and not the transformation. And I know, you've heard me to say this on the calls, because I beat people in the head with it. But it's like, people like oh, I'm a Facebook ads agency. I'm on Facebook ads, and I run Google ads, I run Google ads. And in reality, I don't know Josh if I can curse on your show here. But in reality, people don't give a you know, what about it? Like, they really don't they don't care if it's Facebook ads, Google ads, like there's a saying is old Chinese proverb and it goes something along the lines of like, I don't care if the cat's black, white, green, or blue. I just care that it cat is mice. And so it's the same thing with business is it's more important to figure out what is this transformation, this desired state that people want to be in, like, what is the end state that they want, and it's not that they want Facebook ads, like people don't wake up, like I love Facebook ads like that would be nice to have. What they want is, you know, a predictable automated system that brings them booked appointments in their calendar, you know, on autopilot, that what they want. And then once you sell that, that transformation, then as a business owner, we come in and we figure out what is the best mechanism to deliver that most likely paid ads with some kind of back end, just a funnel, something like that. So the mistake I see with people when they don't have product market fit is they're just so shoving like, especially SAS we work with software just shoving features down people's throat, well, it's I can do this, I can do that. I can do that. Everyone's like Well, I don't even care why. So that book that I talked about Dan Kennedy, the ultimate sales letter he talks about always tying features to benefits whenever you're selling stuff. So like why why do you have these features? Why do you have Facebook ads? Well, it's because Facebook ads is a you know, predictable and scalable system where you can put one dollars in and get $3 out in seven days or less. Okay? A transformation could be how you can get put one dollars in and get $3 out in seven days or less I buy into that but if I didn't know anything about Facebook ads and you say Facebook ads and I've had a bad experience with Facebook ads, but I'm not gonna buy into that that mechanism.

Josh: Yeah, and I love that you gave a solution to problem that was going to be my next question because I think 90% At the time, if your business isn't working, it's It has nothing to do with the business itself has everything to do with your positioning on it, you know, what you're, how you're selling it is, is the number one problem. But sometimes I think what people don't realize is maybe you aren't the person to, to solve that problem for people, maybe you're the issue, you know, and especially in service-based businesses, we see that all the time, where they're selling something, they're just, they just don't care about at all. And maybe they're not even that good at it, but they're gonna keep selling it because it makes a lot of money right and so we've seen that side of the coin as well. But anyway, so Ravi you know, we've covered a lot of really awesome topics in this. So I want to ask you one final question actually ask you two the first is you have a free course for people that you're offering correct? So where's that?

Ravi: Yeah, so if you guys liked a lot of the stuff that I talked about here, obviously, I talk fast. And I know that I dropped a lot of information. Actually, I was listening to a guy yesterday in my high-level program. And I was like, I think he thought I was like is this how other people think that when I talked to them, because I did not understand a word, he didn't even take a breath for an hour and a half, he was talking about business credit and financing. But so I was like, I need to slow down whenever I'm speaking. But anyway, I have my CEO was like, you need to create something that people are able to go a lot more in depth with some of the stuff that you're talking about here. So I put together a totally free course. It's called three steps of scale, it's about eight hours of content and it goes a lot deeper into this product market fit, how to scale where to find virtual assistants how to create your messaging, example, messaging, software's that we use all that kind of stuff. And if you guys want access to it, once again, totally free eight and a half hours of content, you go to scalingwithsystems.com/Titan, ti ta n, you guys get your own special landing page and your own special offers inside of that and that'll go a lot more in depth on a lot of topics I didn't get to cover here. And especially if you're in the kind of the mid six to seven figure range, it's gonna go even deeper on a lot of the technical stuff that I didn't get to cover here. Like I said, like automation software's, you know, how to make sure you have that product market fit, and then even we dabble in some paid ads in there as well.

Josh: Let's see and that's awesome. If you haven't ever taken somebody up on an offer like that, with eight and a half hours of content, you're missing out. I mean if you can get that for free. The people I hate this belief system, right? I can I can find this on YouTube, like, yeah, you sure can. But you're gonna have to dig for it or don't know who you're gonna do.


Ravi: you're talking about a full featured like, literally just a to z, this is what you need. And that's what people pay in programs. But I mean, hey, don't knock on those people, you spend 25 hours on something you only pay.

Josh: And I was one of those people for a long time. So make sure you go check that out. So scalingwithsystems.com/Titan. And then finally, Ravi have one last question for you, which is, you know, we've covered a lot of topics so if you could give one final parting piece of guidance to the audience saying hey, it'll just take this one thing away from this interview what would that'd be?

Ravi: it would most likely be the value of your time and it's difficult to give it out and as you have more and more money, you'll have less and less time and if you don't have a lot of money than you usually have a lot of time but what people just don't understand, it's easy to when you're doing something for $3 an hour $5 an hour a virtual assistant, but there's a lot of tasks in your life. Like I do meal preps, right. I have a Uber driver driving me around everywhere. I don't pick out any of my interior designing like you know, I don't book my own reservations, any of that stuff as well. And so I just challenge everybody, if you take nothing else in this whole program like this will apply for both your personal and your business life. But is to just start auditing, like what am I spending my time on every single day that I really shouldn't be doing or that's easily delegate double. And what I challenge people to think is like Josh said, you know, he did something for 25 hours, he found someone to do it for $25. And he said exactly what I say in almost every podcast, which is that means he's valuing his time at $1 an hour and if I'm telling you here that, you know even for us, we give our clients fully trained virtual assistants from three to $5 an hour, if they're able to do the task that you're doing right now, that means that you are valuing your time at three to $5 an hour. And that might just be like a slap in the face to a lot of people here but that's the absolute truth behind it. So you know, you have to have teams, you have to be able to duplicate your efforts in order to really, really scale and scale quickly and more likely than not, that comes from hiring really, really great and qualified team members. So audit your time out of it makes sense that you're doing something you shouldn't be doing. I challenge you to find somebody else that can do that for you for a lot less than what you're doing.