The Lucky Titan

Simplistic Business Build With Maggie Berghoff

July 05, 2021 Josh Tapp
The Lucky Titan
Simplistic Business Build With Maggie Berghoff
Chapters
The Lucky Titan
Simplistic Business Build With Maggie Berghoff
Jul 05, 2021
Josh Tapp

Maggie Berghoff is the founder and CEO of Celproceo, a health agency rooted in functional medicine and trusted by celebrities, professional athletes, and CEOs. Maggie’s expertise in building multiple thriving businesses online has also led her to becoming a sought-after business mentor for those building an online business. She has been featured in hundreds of places, including Forbes, Business Insider, Entrepreneur Magazine, Oxygen Magazine, Under Armour, USA Today, local and national television, and many more. 

Links:
Instagram - 
https://instagram.com/maggie_berghoff/
https://www.instagram.com/celproceo/

Tiktok
https://www.tiktok.com/@maggie_berghoff

Website
https://maggieberghoff.com/
https://celproceo.com/

Sign up for business mentorship 
https://maggieberghoff.com/business-services

Sign up for health consulting 
https://celproceo.com/apply

Show Notes Transcript

Maggie Berghoff is the founder and CEO of Celproceo, a health agency rooted in functional medicine and trusted by celebrities, professional athletes, and CEOs. Maggie’s expertise in building multiple thriving businesses online has also led her to becoming a sought-after business mentor for those building an online business. She has been featured in hundreds of places, including Forbes, Business Insider, Entrepreneur Magazine, Oxygen Magazine, Under Armour, USA Today, local and national television, and many more. 

Links:
Instagram - 
https://instagram.com/maggie_berghoff/
https://www.instagram.com/celproceo/

Tiktok
https://www.tiktok.com/@maggie_berghoff

Website
https://maggieberghoff.com/
https://celproceo.com/

Sign up for business mentorship 
https://maggieberghoff.com/business-services

Sign up for health consulting 
https://celproceo.com/apply

Josh: What is up everybody, Josh Tapp here again and welcome back to the lucky Titan and today, we're here with Maggie Berghoff, who is and I just said your name wrong Maggie Berghoff the H is silent everybody, you're used to me messing up on on the names here. So that's exciting. So she is the founder and CEO of celproceo and maggieberghoff.com and when we first started our conversation, a pre interview, I was really intrigued by what she's been doing and how they've been growing their company because as a lot of you know, we don't really cover a lot about your health and your well being on the show, we really talk more about business and marketing strategies but what was cool is his way Maggie's team has been building their company, they work with their clients, it really does translate over so I'm excited to really delve into that and talk about, you know, the line between health and your business today and the interview so Maggie, say what's up to everybody, and we’ll hop in.

Maggie: Yeah, what's up? I'm so excited to be here and just help you guys navigate your personal and professional life.

Josh: Love it. Well, and I want to ask you this, Maggie, just to kind of kick the interview off. Because, you know, I know for myself, I'm constantly in this ebb and flow when it comes to managing my health, or focusing on business, you know, right now we're in the process of buying another company and so I, my fitness and my health, everything kind of gets pushed to the side while I focus on that, and then I come back to it because I'm getting fat, right? It's kind of that Stark, wake-up call back and forth. So I want to ask you, you know, how, how you're helping people to navigate that for stuff?

Maggie: Yeah, well, so we work with super high performing men and women and like we get, right. That's how I work, I'm tired. You know, all of the things, I have a busy go getter, I want to pile more on my plate and that's what most of you guys want to do to like, you don't want to slow down, you're after piling more on your plate and you want to go faster, you want to go further, you want to do more and so our job at celproceo and just like everything that we do, and always have done is to help you do that without sacrificing your health so it's not either or it's just strategic planning, just like you would analyze your business growth, we're analyzing your body and your health and we're making sure that during those times of lunch, we're buying companies or you know, scaling from the five to 10 million mark or whatever it is that you're doing during those times, your body is protected, and it's actually wired stronger, so it can perform better for you. So you're more creative, and you actually will end up doing better through those times, if you do focus a little bit on goals.

Josh: I love that because it's it's integration, right, instead of saying, picking and choosing and I know for me, one of my big problems as a type a rise, I'll drive drive drive drive, my problem is I leave a trail of wreckage behind me half the time and so stopping and and cleaning up that mess, whether that's health or anything in business, it does end up taking a lot more time, after all said and done because I didn't just stop and focus and be consistent so when when you work with somebody, like a CEO, for example, how do you recommend they start improving upon their own performance you know, gaining that energy and, and really increasing the performance levels?

Maggie: Well, I think that, like you said, energy is one of the biggest things like, I mean, how amazing would it be for everybody just to wake up bursting with energy, like so excited to start the day, and then not to lose that energy not to have that afternoon crash, not to get home from work and just totally like zonk and you know, hit the couch right to have energy is something huge. And then that ties to having great sleep so those are two things to focus on, like at the very start of things is getting your sleep on point and it's not just eight hours of sleep, it's actually the quality of sleep, not just quantity so like how are how are you sleeping at night, what are you doing before you sleep? How are you waking up? Are you rested, and then just getting your adrenal, adrenal glands which will help to provide you energy levels. I'm in sync with a great I'm using too many science words, but a great circadian rhythm, which is like the biological clock of your body. This is going to help you have more energy throughout the day that is sustained that's going to keep you feeling really great. 

Josh: Well, let's talk about that. Because we if we have smart listeners, they they're like oh, shoo me too many science things health nerd, 

Josh: that's okay. I'm a business nerd and we talk on people's head all the time here. So I'm, I am genuinely curious about the the cycles, the energy cycles, because we interviewed a guy just a few weeks ago and he was talking about your sleep cycles and how actually seven hours is the best sleep cycle and I was really intrigued by that because we're always preached to you've got to have eight you've got to have eight, but I'm not a person if I sleep seven, I'm much I'm much happier because and for him he was telling me it's because that when I wake up, but you're saying there's, you're saying there's a like this happens all day, not just when you're sleeping.

Maggie: Yeah. So it's, it's first of all, it's not even to me the hours, but the quality, it's what you're doing before, after and during the day so even things that you do like right in the morning can activate a stronger sleep cycle at night so for example, stepping outside in the morning and having the sun touch your skin actually will activate mitochondrial cells in your body, which will increase your energy levels and help to increase your sleep at night same thing, like in the evening, like just stepping outside for free in the evening sunset, literally will help boost your melatonin levels naturally, which of course will help you sleep better so it's things that you're doing throughout the day and just to keep your Think of yourself like Think of your body and yourself like a battery, like you want to keep your battery all the way green to that like full to the max all day long and if you're running where it's you know, flame flickering, giving you 3% warnings all day, there's no way that you're going to be able to focus and be creative and productive, like you should be

Josh: see, wow, what a cool idea, a cool concept to think about your energy that way. Because it'll I mean, your body's giving you warnings when it's like I'm done, you know, and for me, it's, I have I have if I eat lunch, and I sit down, I'm done, that's I will use to take the rest of the day off and go do other things I work really hard to until lunch and I've seen that it's been very beneficial for for my own lifestyle but But you're talking to you even just stepping outside will reactivate those and I am genuinely curious, because so we live in Idaho, and three months out of the year. It's cloudy when it's when it's snowy, right so how are you getting that same levels and you can't step out into the sunshine.

Maggie: Yeah, it's harder I was born and raised in Indiana, I totally get it and so I get that you can do it and artificially so you can have light bulbs in your house that actually activate UVB and help to synthesize vitamin D and get that activation that light cycle, right and you can also do things like where if you've ever heard a blue light blocking glasses at night, they have like that amber tinted, like sheen to it and it'll help to block out the blue light so that you get those red amber sunset type of tips so there's things that you can do artificially, but the biggest, most important thing is if you're in Idaho, or somewhere where there's winter, or clouds all the time, like a true winter like Indian and Idaho winter, you're probably gonna need some vitamin D supplementation so even like sun and circadian rhythm aside, the maybe even more important is your vitamin D levels are likely very low and so I would check I would go to a functional medicine practitioner or your doctor and have your vitamin D levels checked and even just prioritizing that can impact your mood, your metabolism, your sleep, and vitamin D is essential to the body so if you're not able, and even if you are in you know, Sunny, California, Southern California, year round, but you're stuck in the office, you're busy CEO, you don't get outside as much as you would love to say you did, and you're in the office most of the time, under artificial lights, you are probably vitamin D deficient as well, even though you live in an atmosphere that would be conducive to having optimal levels so that's something like one big tip, if you got anything from this podcast episode is like, go check your vitamin D levels, because it can make you feel a whole lot better and it's like so easy to boost.

Josh: Yeah, I mean, there are definitely you can get the pills for it right the vitamin D pills I, I worked for a chiropractor in college, and we learned all about vitamin D so I'm like this is remind me, this is reminding 

Maggie: Well, actually I don't like the pills. Oh really. So little nugget, I don't like the pills, I like the the drops  so having like a liposomal form that goes in underneath your tongue and then you always want to have vitamin K added to vitamin D so that it's absorbed and used better in the body.

Josh: That's a little nugget. Everybody can take that a win today that's important,

Maggie: sublingual drops, 

Josh: and are those over the counter?

Maggie: Yeah, you can get them over the counter s lot of you always want to make sure it's like a high quality brand, of course so looking at high quality supplementation brands, one of my favorite, for example is called Thorne research and you can purchase this by yourself. It's super, it's just a great supplement, pharmaceutical grade supplements that are really high quality, and they have a liquid vitamin D and K so just looking to those types of companies would be a good starting point rather than going to your local you know, Kroger because like, you just don't know if you can trust those brands as much you may they may have really good quality brands, but it's kind of harder to see since you don't know what you're looking at yet, so going straight to maybe a health food shop would be a great option, or to a website like Ford research would be a great option.

Josh: Awesome. So that that gives people some good direction to go with that and I want to ask you even more application towards that because, you know, as entrepreneurs, we all we all think about how can I perform at a higher level, I'm under the belief system, this is just me that you shouldn't be working eight hours just to work eight hours sake or 100 hours, whatever people work these days. We, I believe in In short, potent work, you know, like you said, quality work and so I look at that, and I say, you know, I look at the what you're talking about with charging your batteries and everything, how much do you recommend for stuff for the average person to as far as getting sun as as instead of taking the drops or what have you how much sun should they be getting on a daily basis.

Maggie: I mean, it could be even five minutes in the morning, five minutes on lunch break, and five in the evening, as far as timewise of course, I would love for you to take a beautiful 45 minute walk outside, you know, the more the merrier but do with what what you have and make it realistic for yourself for me for productivity and efficiency, it's more about, you're going to have seasons of like grind, where you're working a little bit more, like you just said, right now sometimes like, you'll have seasons where your fitness kind of falls to the bottom of the priority list, right you'll have moments, but my priority for all of you guys, is to let you know that though, like the push and the desire to do more will never ever, ever go away because your entrepreneurs, your CEOs, your business leaders, it will never go away so something's gonna go and it's going to be your health so if you can just prioritize even five minutes or 15 minutes a day, do bulking some health things into like one little thing, you know, step outside barefoot in the grass with chlorophyll and lemon water, and practice some gratitude and get some sunshine, whatever it is, it's going to go far, it's about doing like what is realistic for you and then when you come off of those pushes so when you come off of the big launch, or the big tour or even travel, like I travel often and so to my clients, I just got back from a big event, I hosted my own four day event that I was a keynote at a three day event that I went straight to a media tour for like four days and then I was a keynote at another three day event, that's a big bulk of being on and so when I come home throughout the whole trip, I'm doing things to prioritize my health, I'm even healthier when I'm on the road and I'm very strategic and then when I'm home, I'm activating what's called your parasympathetic nervous system as much as you can so activating your parasympathetic nervous system to start to rebalance the body to recalibrate, recoup, so that you can keep on rewiring your body stronger and stronger and stronger every single time.

Josh: and see and that's so interesting, because you're almost treating your energy like a muscle right is it's it's the recovery time is where you're actually getting a lot of that benefit. Is that correct?

Maggie: Yeah, I mean, totally recovery is everything. There's, I don't want you to be in this perfect like Zen state 24 seven that is just not realistic for business owners and and, you know, world changers, right, there are going to be times where you're a little stressed out where even a good stress, I talked about good stress all the time, there are times where I'm like, anxious and stressed because I'm so freaking excited right and my body doesn't know that I'm in a sympathetic nervous state because I'm happy but it still does the same like rev up energy and your body and so we need to read we rebalance and balance that out with the parasympathetic nervous system and that's by doing things like relaxation, Infrared Sauna is like I love I love floatation pods, if you've ever heard of floatation therapy or sensory deprivation tanks, it's a fantastic tool for CEOs for business owners for busy people to rebalance their body just like totally relaxing, maybe for you, that's even just 20 minutes alone in your bedroom with the lights turned off not talking to anyone, like just like not talking even to your spouse, like just not talking to anyone you know, just totally just being silent and kind of re regenerating and re cooping  

Josh: I love that and I hope everybody's listening to that because she just gave you about four amazing tools to go use today, you don't even have to pay a dime for it,I mean, look at that.

Maggie: I live and breathe this stuff so I there's just so many things that you could do that there's no excuse not to feel amazing while you're also completely dominating business and your personal life and being a mom or being a dad or whatever it is that you're doing in life like you totally can have both you can feel very great and have a lot of energy and just feel creative and awesome and also have a very what other people would think of as stressful job or position or whatever it is, and, and do them both really well.

Josh: Yeah, love that one, this is coming from somebody inexperienced. I mean, you're a CEO, you do have kids, you are married, I mean, all of those things take a lot of emotional energy and a lot of people don't give it as much credit as I think they should and knowing that like that, that is as much of a full time job as as running your own company and, you know, when you're doing all of those things, it's constantly pulling from that battery life and so you do have to be more proactive, I guess, with with recharging so, I do want to ask you this, because this does translate well over to the business side, I mean, you're, you're running a very successful company while doing this while training people in this you just wrote a book as well about this. So can you give us a little bit of background first on the book and and what it's about?

Maggie: Yeah, well, the book is called eat right for your inflammation type and it's actually not even all about eating, it's it's a very comprehensive overview into everything that we've done in our business or our clientele written in a book form of course, at the end of the day, I'm a huge fan of working with a functional medicine practitioner, but everything that we teach our clients how to do is written in this book so that you could pick it up for 20 bucks and flip through it and just start to see even if you get one little nugget from it, just like even listening to podcasts like that one thing that's gonna just stick with you and so the book is all about identifying your inflammation type, and then how to reverse it so that you can live a healthier more energetic life. 

Josh: Love that so make sure you go check that out where can they get access to that first off, 

Maggie: anywhere that you buy books amazon Barnes noble Yeah, just everywhere 

Josh: Some people self published on the show and I'm I go to Amazon like it's not on Amazon

Maggie:  yet so we are a traditionally published by Simon Schuster atria books, so you can find it at anywhere you would buy your book.

Josh: Awesome. So make sure everybody you go check that out. I just want to give a quick shout out for that but But Maggie with in regards to running your own company, and and keeping those energy level high energy levels high, I mean, it's the ramifications of increasing your energy are huge in business, because I'm just going to give a scenario here, you know, I just talked about at lunchtime, my energy just drops off, it's a sign of being unhealthy. And I do understand that and so. So how would you help somebody with that that afternoon slump, I mean, we've talked about doing that the vitamin D about the sensory deprivation tanks and relaxation recovery what are some of the things that you would implement with somebody to help them overcome that energy slump because to create more productive hours is really my main question.

Maggie: Well, the first thing is to find out what's going on your body and people like don't like that answer they want the quick fix but just like you would analyze, say, your Facebook ads aren't working, you would never just be like, oh, they're not working? Oh, well, or you would never just like ask somebody Hey, like, you know, what should we do and blindly go at this you would analyze the information where are people dropping out in the funnel? Is it the conversion that is it your landing pages and what the offering so just like you would analyze anything in business, we analyze your body and if you are having after noon slumps, we need to figure out why is it your energy levels is it a heavy metal? Is it a gut bacteria? Is it your hormones? Is it your circadian rhythm, your cortisol cycles, I'm finding out why it's the easiest, fastest way to success, just like in business. It's like the easiest, fastest way to success and so that's what we're doing that's what like my first advice would be for everybody is to do labs on yourself and just figure out we'll have like a practitioner do labs on you and figure out exactly what's going on for your body. We mentioned vitamin D, but maybe your vitamin D is perfectly fine so what is it for you, it might not be via like vitamin D is something that's very familiar to people like Oh, you're tired, take b 12 Well, maybe your B 12 is absolutely perfect, it is actually your ALA or your magnesium or your co q 10 or whatever it is for you and so just personalizing it is going to get you the results that you're looking for faster and easier instead of trying to figure this out or ask a bunch of friends or like God forbid you like post on Facebook that you're having afternoon slumps and then you get 100 messages of what to take or what to do that's not based on your unique body 

Josh: or to join their network marketing company 

Maggie: and yeah, it's just um, to me, I like the Fast Easy Way and and proven way and so we know exactly what's going on in your body, your body is unlike anyone else is so even if I tell you like this is what worked for Jerry who had afternoon slumps. It's not going to be as personal as I know you would want it to be and we are all after a life of, you know, massive impact and adventure and abundance and so we need to treat our own bodies the same.

Josh: Love that, what and Maggie, I do want to say thank you for stop for coming in and sharing all the different tools that people can use, I love that when we do interviews like this, and somebody actually has actionable steps so I hope everybody paid attention to this episode and said, maybe there's one or two things I can do in there and like you said, bare minimum, figure out what's, what your levels are, go get some labs done, it's inexpensive, your insurance will probably cover most of it right to do what you got to do to just kind of figure out those levels, I know for me, that's given me the motivation to go get that figured out so I hope everybody will take that to the bank hold me accountable to it, everybody. So Maggie, I do want to ask you a couple final questions so the first oif is that you work with people one on one helping them do this as well so where can people get access to you and to your program?

Maggie: Sure, Maggie berghoff is my name. So MaggieBerghoff.com is my main site, and you can find out everything there.

Josh: So I love it one simple place to go so that's maggieberghoff.com I actually pronounce it right that time, which is very important. So make sure you go check that out and then Maggie just to kind of wrap this interview up with the beautiful bow. What's your final parting piece of guidance for our audience?

Maggie: I would say we talked a lot about like fabs and do this and do that but at the end of the day, like I feel the most important thing that's going to get you most traction if you're trying to prioritize your energy levels and your immune system and your health so that you can excel in business and also your personal life is thinking what you can add to your life in the sense of nutrition so food so like the book is called eat right for your inflammation type, there is a reason that food is the focus. Um, you know, you can be taking these vitamin D drops, but if you're eating fast food every day all day and you're stressed out and all this stuff, like you're probably not going to feel much of a difference and so instead of thinking what to take away and you have to go on this diet or not eat gluten or any of those things all I'm concerned about with my clients on with you is what do you need to add, like flood your body with nutrients, eat for energy, eat for your life, like for actually performing in your life full out every day, what can you add to your life every day to make that easier for your body.