Katie Richardson is a Powerful Business Coach to World Changers. She shows Superstar entrepreneurs the exact steps they must take in order to grow to millions+ in recurring revenue annually by using her Sequential Power Formulas.
Her clients include Kathryn Jones, Josh Forti, Sarah Allred, Stephanie Dove Blake, Jenica Parcel, Paul Van Bloem, Andrea Befus and more. Her first business, Puj.com was a worldwide sensation. With a Sketch and a GIANT Leap of Faith, Katie Transformed an industry and became a Globally Recognized Designer and Entrepreneur. She has been featured on the Ellen Degeneres Show, Rachael Ray Show, Today Show and on the cover of Entrepreneur Magazine. Today, people seek-out Katie to learn how to Magnify Business AND Magnify Life. Katie strongly believes this way of living is possible for anyone who is truly committed. She is living proof that family, faith, and fitness can thrive AS the business grows. If she can do it, so can you. And she’ll show you how.
IG : @katie.live
Josh: What is up everybody, Josh Tapp here again and welcome back to the lucky Titan, today we're here with Katie Richardson and this is somebody I've been looking forward to for quite a while and my wife has been looking forward to listening to this one as well so Kinsey, this one's for you. I hope everybody listens in really, I just just listen with all of your ears on this one because Katie is the founder of puj.com, but she also has a majorly successful coach has been helping people kind of bridge that gap between what I would say your financial success, and your personal life success, she's become super successful at helping other successful people do that and this lady has been featured on Ellen, she's been on the cover of Entrepreneur Magazine, which very few people can say that she's just got a great track record, which you'll be able to check out in the show notes so Katie, say what's up to everybody and let's hop in,
Katie: Josh, so good to be here. I'm super excited to talk entrepreneurship, and all of the things
Josh: it's going to be fantastic. This is, these are the conversations I look forward to and Katie and I were just talking about this beforehand, it's such, it's so interesting to just have a good conversation back and forth about the topics we truly care about and not just, you know, we're not just gonna talk just tactics so this is going to be an episode, you're all not going to want to miss because he is going to provide some amazing tactics but she has such an awesome story and so Katie, I want to kind of dovetail into this by saying, tell us about that transition, from puj.com to where you are now with your coaching business, because it was a three month transition that's insane
Katie: I am so glad you're asking this question. Nobody's asked me this question, Josh. And it is one of the most inspiring stories, I think, and also one of the most difficult times in my life so you know, I built this incredible business, I had been published everywhere, like I was a superstar in the physical products world, both domestically and internationally and so when I made the decision to sell my company, it was kind of unexpected, I was looking for that strategic partner, he made a much bigger offer and I was like, Yes and all sudden, I went from having this brand and products and recognition associated with all of those things to all sudden, that stuff's gone and I'm like floating in space all on my own and I'm like, Whoa, what's the next move, I had been coaching people on the side, inside of my physical products, business, essentially, people would come to me and they would say, you seem really happy and you have a big business, and you work alongside your husband, and you have four kids, like, how are you doing all of this so I had been coaching people on the side and what was really exciting is as I sold the company, I made this jump fully into coaching and I came head on with this tremendous doubt that I did not know was there, Josh and I, like, as I was in my physical products company, and I jump into the coaching business, I'm like, sweet, I'm gonna dominate this thing I jump in and I'm like, holy cow, I don't totally know what I'm doing and who says that my way of doing it is the right way and I don't have any certification, I don't have like, nobody's given me authority to do this, I've just said, I want to go do this and I just had so much, much fear and doubt that I didn't know it was there until I made the leap and there were days that it like the thought that kept going through my mind, Josh was, who do you think you are? Who do you think you are? Katie Richardson and I had to really confront all of that doubt and fear and I remember days feeling like did I just make a big mistake, because where I was, was really comfortable, right, the road ahead inside of my physical products business was known and all of a sudden, I had gone gotten to this fork in the road, and I made the decision to go right and that was an unknown road and as somebody who likes adventure, it was like, Yay, this is exciting and then you start going down that road, and it's hard really quickly and you're like, what did I just do so yeah, that was that was the first few months of making this transition was just coming face first, with all my fears and doubts that I didn't even know we're there.
Josh: Yeah, and I want to highlight a piece of that story for a lot of the people listening to this because I know a lot of our listeners will come to us and say, I want to pivot I want out of the physical product space, or maybe the agency space, I want to pivot to coaching, that's where a lot of people want to pivot and, and talk us through a little bit of that you know, you'd kind of briefly touch on that imposter syndrome when you switched over and I think it's hilarious because of it people think that people like you, were you were so successful you wouldn't have that by transitioning to a new business, you'd be like, well, I've got all of these great accolades Obviously, I could be successful so talk to that a little bit.
Katie: Well, it turns out I'm human, Josh, and what, as human beings is natural to have to kind of like second guess ourselves and to have those thoughts in those beliefs, the opportunity is to not identify with those doubts in those beliefs, but to just see them as thoughts, and to learn to question them and the way I, the thing that was really smart on my behalf, on my behalf, was I hired a coach, I hired a coach, and I was like, I need help with this, like, I thought I knew what I was doing, but I need your help and it was a huge part of me learning to overcome those doubts and those beliefs because you go from being in this world where everything is known, right, you know, what you're doing and you move into this new world, and all of a sudden, you're opening yourself up to new thoughts, and I was getting a lot of thoughts of doubt and fear and, and not believing in myself and so I had to catch those thoughts, ask myself if they were true, and and even ask myself, are they helping me, are they serving me are they going to give me what I want, and be willing to be so bold and courageous to change those thoughts and that's what I had to do is I took those old thoughts and replace them with new ones that were true, regard me what I wanted.
Josh: That's brilliant. I assume that's what you're teaching your clients now to is that that transition because you know how to do it is that correct?
Katie: Absolutely, I mean, we hear people talk about fake it till you make it and I don't believe in that and that was part of my discomfort and fear was, am I am I a fake, Am I a fraud out there in the world, and I had to, had to learn how to create real belief where you wake up in the morning, and you know, what you're doing, you know who you are, you know, how you're helping people and you can truly lean into that and put yourself out there in a really vulnerable way, where you're saying, you know, this is, this is who I am, this is how I serve people and this is what I'm here to help you learn how to do in your life.
Josh: And that's brilliant and I love that because it's fun for me to watch people transition to coaching, because a lot of successful people, their next step is just to start buying more businesses or building your businesses but a lot of times they don't step back to the contribution stage, or what I would say a step ahead to the contribution stage where you're, you're giving back what you've learned in those lessons, because anybody can teach you how to do marketing for your business or that next thing, but I mean, to be able to help people to get out of a horrible state into a great state, I think that's why people like Tony Robbins become so successful, because there's such a need for it in our world right now.
Katie: Yeah, and it requires learning a new skill set, like there was this point, Josh, or I had shown the world that I was a world class class product designer and I was really good at that and I had to take on this new identity that I'm I'm committed to learning how to be a world class coach.
Josh: Right and and that transition for you, I mean, doing it for three months. Can we talk a little bit on how you did that first off, because you were literally, they basically made you the offer three months later, you're, you're out of the company, basically, is that correct?
Katie: Yeah, it was it was very, very fast, it was very intentionally done that way, when it's your business, your baby that you created, like, partially handing it over to somebody and like trying to still be there, and you're not ultimately the person in charge anymore, that's just, it's really, really hard so we had made this decision that we were going to fully transition out when I say we it was me and my husband have done this business together and we had made the decision that we were going to fully transition out so that meant, you know, moving out of our 20,000 square foot warehouse, it meant moving all operations to the new headquarters in the Bay Area, it meant even like handing over passwords and, and just making sure they understood the foundational vision of the company, and having whatever they needed to move on but the the harder piece, Josh was just emotionally letting go of it, it was like I said, it was so familiar, and it was known and so there were multiple times when I found myself struggling, I wanted to go back, I wanted to go back and I kept asking myself, did you make the right decision, this is hard. Katie, did you make the right decision and my mantra that came from a very vivid dream that I had, I won't go into that story right now, I'm like getting chills thinking about it, I had this dream where I just I wanted to go back so bad because it was just so much easier and the message that I got from that dream was to keep going and that I was in the Abyss and that there was something incredible on the other side of that abyss and I had to use my courage, my faith, my boldness, my power to get through that Abyss and that there were really important things for me to learn in that abyss and so I had to be really open to learning what I needed to learn in that darkness and to keep choosing, choosing to move forward like that was the key to getting through that darkness that abyss and that's one thing he's really started to thrive inside of my coaching was I'm here, because I choose it, I'm here because I want to learn because I'm committed to being the best.
Josh: That's brilliant and and just kind of out of curiosity was was what was making you feel that way more because you had the money, you obviously got a lot of money out of selling the company but was it that I no longer have to work on this, is it I don't have creativity anyway, what was kind of that big, emotional baggage that you were carrying on it just kind of curious at that?
Katie: Well, I think it goes back to like, I had spent time energy and money, including getting a degree on product design and all of a sudden, I was kind of taking that skill set and I was putting it on the shelf and saying, um, let me go see if I can learn something else and I was wondering if I was being fickle, if I wasn't being consistent, if I was kind of jumping ship from a ship that was really good, like, that was very sound but at the same time, I'll tell you, Josh, and you've probably experienced this, and a lot of these other people who are listening to us today have experiences, I was feeling called to something greater and I didn't totally know what that was, I didn't know what the vehicle for that was but just I was feeling this kind of undercurrent of discomfort in staying in the product design world and so what I became curious about was, can I take the skills that I learned in product design, can I take that and bring that into my coaching, and at first, I didn't know what that looked like and I can tell you right now, today, like 1,000%, everything that I learned inside of design, is it significantly enhances my coaching, I know how to create, I know how to show my clients how to take their vision, their dream, and pull it into reality, that's what I learned how to do as a product designer, you can take an idea, a concept that doesn't exist in reality that's never been done before and I have the tools for how to bring that into reality and I'm doing the same thing in my coaching, it's incredible, like my clients are creating constantly in their products and their messaging in their life. Like, I was just getting a ton of messages from one of my clients this morning, and he's like, Hey, I'm like living my dream life, he still can't believe it. We're about 18 months into working together and like, so many incredible, he just got back from an incredible weekend in Vegas with his wife and it's just, it's unbelievable how his dreams are his current reality and that's what I teach people to do, yeah.
Josh: So brilliant. I love that and it's so cool to see that, you know, it's that taking your mess and making your message, that's the concept everybody talks about but I think we're all afraid of doing that and unfortunately, with coaching, a lot of people are just trying to teach tactical, where in your case, you're saying, Let me take how I truly overcame this issue and I'm going to apply it to other people who are maybe in my same boat and you've this is why I kind of prep is explained this this way to the audience to you know, most of your clients are very successful people very, very successful people, a lot of the names most of you would probably know and knowing that and working with people like that, was there a lot of imposter syndrome coming to them when they were more successful than you trying to sell your services to them,
Katie: I don't think I understand your question, was I feeling like an imposter?
Josh: were you feeling kind of like an imposter trying to sell your coaching to somebody who maybe had more money than you or more success than you on paper.
Katie: I'm really, really early on, yes but the process that I had gone through to create real belief, Josh, like, when I say that, I mean it, I truly believe in what I do for people and I know I have a journey that I'm on and I'm creating my dream life but I know my dream life is not necessarily somebody else's dream life and so it's this having this really firm belief and faith in myself, and what it is that I do and not no longer having this story that I need to be somebody else or something like looking for something outside of myself, I don't I don't do that at least as much and so it allows me to stand firm and who I am and what it is that I do and by doing that I empower my clients to do the same so honestly, no, I don't deal with that anymore because I know who I am and I want to be me, when my clients when we get on the phone, they're always like, Hey, how are you doing and something new always comes out in this one time I was talking to Catherine Jones and she's like, Hey, how are you doing and I said, Catherine, I love being Katie Richardson, I just I do and it's true, like I'm not trying to be somebody else and something that I'm not and that's exactly what I teach my clients so, I mean, how does this relate to the listener, it's, it's about understanding who you are, what it is that you want, and not believing that you need to be something that you're not and if we can do that our true calling our true voice starts to surface and we can start to take action on that and not be distracted by the noise around us.
Josh: Yeah, wow and I'm glad you answered that way, that was such an awesome answer so for those of you listening to this, and you're saying, I do feel like I'm under qualified to be selling or my services to these people who maybe are more successful than me, I mean, she just gave you the key, if you didn't get it, go back and listen to it, because she's talking about adjusting where you're at, maybe more, it's maybe it's more internal than external and you'll be able to actually start selling to higher ticket people or people that you feel like would be so far out of your reach and Katie, I know a lot of people that come to us, they'll constantly be saying, I'm, that's one of their biggest questions and the reason I asked that is, you know, why am I qualified to to work with a billionaire, right or whatever, they're measures excesses, you know, this hyper successful person fitness, or, or what have you and it really comes down to that, like you said, it's about that mindset and switching and switching your belief patterns and everything so I, I love that answer, make sure you go back and listen to that, everybody so Katie, I want to kind of pivot here a little bit, because we are coming up on the end of our time here but I want to ask you, this is kind of a dovetail into a different conversation, but we talked about being a Christian Mom.
Josh: and being an entrepreneur, and then your husband is also an entrepreneur and I want I want to see kind of what your take is on this because we kind of talked about it beforehand and I'd love to have you tell the audience what you told me that? Yeah, how has that been being an entrepreneurial mom, but still wanting to be a good Christian woman and still wanting to be like a good Christian wife as well, how is that all fitting together?
Katie: So there's kind of two answers to this really early on Josh, I was resistant to entrepreneurship, I kept having these opportunities that were dropping in my lap and I was saying no to them, I'm like, I'm a mom, I don't sell products, you can't buy my stuff and I kept having these opportunities and I was kind of as a Christian, one woman, I'm asking God, like, what do you want me to do with all of this, like, people keep asking me to sell them products, but I don't have a business and I started looking for the model of the woman who was living the life that I felt like he wanted me to live, like, you know, who was a very present mother and who had a successful business and I was looking for that model and I couldn't find it and it kind of scared me and I was like, I don't want I'm not willing to go down that road, only to find out it doesn't work, I was looking for that proof and the message that God gave to me in that moment was Katie, you don't see her but you're a creator, like I've taught you creation, you can create her, the woman that you're looking for, but you're not finding I'm going to show you how to create her and again, like that was bringing in my skill set of design, it was like, Oh, I know how to create, I'm going to create me and I did I like a very intentionally created myself. So that's always been my journey is I'm not trying to be somebody else, I'm not trying to be like somebody else that I've seen out there in the world, I'm trying to be the woman that God created me to be and I'm constantly looking to him to show me how to do that, the second piece of this is, when I had passed the million dollar mark, Josh, and I happened in our first year revenue, year one, eating rice and beans, oh, and then very suddenly, we we've made a million dollars and I'm like, all of a sudden I was skyrocketed into this, I don't know, kind of like a rock star in my industry and that's when I started getting all this attention and at the same time, our early stage investors said, we're not raising the next level of money, In fact, we want to see this company burn and I went from this huge roller coaster ride of like, trying to make it believing I'd made it to having the rug pulled out from underneath me and feeling like this journey is over and I was really angry at God in that moment and felt like, why did you have me go on this journey, if it was just if it was going to be taken from me and in that experience, Man, it was a it was a very hard time I'll just tell you, I was in Taiwan with my kids, I was homeschooling the kids in a 300 square foot apartment, my husband was visiting our factories maintaining quality and getting production of new products like we were pushing the limits Josh and and like my bank account was very, very low even though we generate a million dollars profitably like I wasn't paying myself a ton at the time and it was like it was really essential to get this funding to go the next level like it was it was everything and so to feel like we weren't getting that funding and, and they wanted to see the company burn, it was like total devastation and through prayer and scripture study, God taught me a really important lesson and Essentially what I was hearing for myself was Katie, you thought this was about building a brand you thought it was about creating a product that I wanted you to make something into this world but those things are cool, that's not what it was about, this is about you, and you becoming the woman that I created you to be, like, I've put gifts and talents and abilities inside of you and this is about magnifying your potential and all of a sudden, my company went from being something that made me feel important, insignificant to being a vehicle for me to become who God created me to be like, my purpose shifted drastically in that experience and all of a sudden, I had so much more clarity, I was no longer needy of the business to prove something and the business was now a tool, a vehicle a resource for me to serve people for me to to grow and to expand and to learn how to lead and and that purpose has continually been a guiding light for me even now in my coaching.
Josh: Yeah. Wow, what an awesome story, I'm getting the chills over here, it's so interesting to see and hear these different stories and see that I truly believe that we're called by God to do these sorts of things, your entrepreneurship, I think, is a calling because it's allowing us to be creators, and I loved how you said, you need to create her, it's kind of a fun play off of it. Such a cool example of that, because you're you're right, there's not that many people out there that you can use as a role model but you could become that role model so I think it's so cool that you were able to do that, you're reminding me of Joanna Gaines, YouTube should be best buddies, my wife loves her stuff but I absolutely love that I hope everybody listening this will think through that and say like, whether you believe in God or not, is what what's your calling? Why are you here and and are you actually living that calling or are you just chasing the money and unfortunately, most people will look at what they're saying, and or look at what they're building as a business and say, I'm not, I'm not doing anything other than chasing the money and not that that money is a bad thing but you could be doing the exact same thing with purpose and with a true calling and helping other people so I, I love that and I want to ask you this, Katie, because, you know, you do work with a lot of clients, helping them transition to that state where they are kind of giving back, what's one of your absolute favorite stories of one of your clients, where they were able to take where they were at feeling like they were stuck, and then turning that into a calling for them.
Katie: So I have so many incredible clients, Josh, but the one that really sticks out, as you asked that question is Catherine Jones, she came to me she'd created a course she'd maybe sold $5,000 worth of this course and was really frustrated and feeling stuck and she felt like she had something really special to offer the world yet she couldn't seem to get ahead of the competition and I taught her some really incredible things and we worked together and to kind of echo what we were talking about earlier, we built her business from the inside out, meaning inside of her, and got really, really clear on what it is that she wanted and her long term vision for not just the company, but for herself, like who did she want to be in this world and as we caught that vision, she went from selling funnels to really being somebody who helps people create movements, and teaches people how to share their story in a way that it moves people to action and as she has done this, it's been really incredible to watch again, like when she started, she'd done $5,000 total in her business and very quickly that started to double and triple I think in within like three coaching calls she had already 5x the return on her webinar and again, it was like not what you were expecting, It was yes, there were some tactics there. But it was really kind of building her perspective, her belief in who she is and as we really doubled down on that, and we started to pull this future Catherine into her reality and she was becoming that woman she'd always dreamed of being and I mean, she must pass the million dollar mark, think like 18 months into us working together she had Russell Brunson came to her and said will you come speak on my stage like she totally knocked out of the park on that stage in front of 5,000 people same stages, Tony Robbins and Ryan Holiday like Dean Graizosi, like really incredible people and she shared the stage with them and, and she she just like, what makes this also fantastic, Josh is Yes, she did all of those things and she just got married, like found the love of her life and use the principles that I taught her and brought that to her relationship and has built an incredible relationship with this amazing man and is like literally living her dream, when she came to me, Katie, I want a really big business, I want to be happily married, I want to be a woman of God and I want to just feel like I'm on top of the world, like, those were the things that she wanted and that's what we've built, that's what we've done, I think too often we think we have to make compromises and people are willing to sacrifice too much for the money, it's not worth it and it's what's sad is when you get there, and you get all the money, and like you've destroyed your relationships, your house shot, it's really empty, it's hollow and what what I have taught my clients to do is what you're talking about, like, we bring their eternal purpose into their business, it's possible and when you do that, you eliminate the competition, like, nobody can touch you, because it's you like you're unique, you're special, you have unique gifts and talents and abilities and like, that, to me is ultimate this, this million dollar business, this incredible marriage, this fantastic health, this deep connected relationship with God, like, that's the ultimate and that's the life that my client, Catherine Jones is living.
Josh: That's brilliant and you've all probably heard her name, now I mean, Catherine is also just as famous as Katie is now so make sure you go check her out as well and, Katie, I want to ask you this, you know, we are coming up to an interview here so what, where's one place that people can connect with you so that they can get into your world and consume some of your amazing content?
Katie: Yeah, so I limit social media in my life that being said, I try and give people kind of a little bit of a window into my life, I'm not saying you want my life, but maybe there's things and ways in which I live my life that would be interesting to you and so you can connect with me, katie.live on Instagram, and I'm pretty active in my stories, again, kind of showing the balance between entrepreneurship, family, faith, fitness and health like, to me that's ultimate, and it's all about expansion and growth and really, truly serving people in this world in a way that it creates long lasting impact.
Josh: I love that. So everybody, make sure you go check that out. So it's @Katie.live, is that correct?
Katie: Yes. Yeah. And I should tell everybody, Josh, like, there's so much more that he could share with you that we just don't have time to right now today and if people want, I've got an incredible training, I'm not going to charge you for it and it's in my Instagram profile, it's an amazing audio where I'm going to really crack your head open and help you see a much bigger opportunity that not only will grow your business but, but will grow every area of your life.
Josh: I love that so go check that out so it's the link in her bio @katie.live, so make sure you check that out on Instagram and Katie, I do want to ask you this just to wrap up the interview. What is one final parting piece of guidance you could give to our audience?
Katie: The greatest opportunity in front of you, is to get very good at articulating what it is that you want, I think too often we start chasing dreams that other people say we should have or maybe we've seen glorified on social media on YouTube and it's really easy to get lost when you don't know what you want and so I guess the advice I would give you is to get out a piece of paper right now a journal and a pencil and start speaking your truth, like when you can really tell your truth and say this is this is actually what I want, I've been living the life that maybe my dad wanted for me or my sister or my mother or that I thought I should want it's a it's a real tragedy to see people do what they think they should and not what they actually truly want and when you can wake up to the truth of what it is that you really want and you can actually see it and no longer deny it or ignore it or push it down suddenly, because you can see it, it becomes actionable, you can use your choice, your agency, your freedom to choose to go create that life that you want so start telling the truth, get out your journal, write down the things that maybe terrify you, you're afraid to say write it out and really incredible things will happen as you tell that truth.