Sarah Grace is a mom of 4 fabulous kids, a True Crime obsessive, and a High-Performance Strategy Coach for entrepreneurs. She is a firm believer in achieving HUGE SUCCESS in life on your terms. Her Victress™ approach to business guides Entrepreneurs to firm commitment in business, faith, family, and fitness without the hustle and grind. Her favorite way to spend a weekend is at the pool, in the water with her kids, at a soccer tournament, or firing up the grill with Greg, her husband. She's a firm believer that we live at the most unique time on earth - a time when you can truly Have the Life you've always wanted. Victress style!
Josh: What is up everybody, Josh Tapp here again welcome back to the lucky Titan and today we're here with Sarah Allred we call her Sarah grace for short.
Sarah: Heck yes, welcome!
Josh: Yes, that's me. I'm excited to have Sarah here. She is the founder of Sarah grace live and of the Victress brand, which is an up and coming brand, which I am excited to share with you guys today because Sarah is probably one of the best people I've seen in quite a while at attracting a great group of people she has great energy so I'm excited to have her today to just dive into this topic so Sarah, say what's up to everybody, we'll hop in.
Sarah: Hey, everybody, Josh tap, this is a total Honor, I just think the world of what you do, and how you make people's businesses explode in the world of podcasting so I'm a fan thrilled to be here.
Josh: I appreciate it. It's always fun to meet people who are as excited about this as I am. So let's nerd out over it so I want to ask you a couple of questions, let's kick this off, Sara, because there are a lot of men in the entrepreneurship space right, we've talked about this before the call as well and they like to as men, we like to share our stories, but we're kind of a little bit more rough with our stories so I want to know what kind of your methodology is and your reasoning behind having women share their stories?
Sarah: Oh, I love that question, I'm kind of obsessed with women in entrepreneurship and it's, I think it's because I have such a deep love for the men in entrepreneurship, I just have such an admiration for how they have changed my life and those who have mentored me, I have such a deep respect and I think I feel really, really driven to, to really call out the fact that when men are trying to connect connect with an audience, it is really, really different compared to when women are trying to connect to an audience and so I love to point out the fact for one reason only that women want to feel part of a group of allies as women, whereas men actually immediately seek for like, I want a powerful guide or a mentor, they're really drawn to that kind of language in entrepreneurship, guess what women are different, women want to feel a part of like the bus stop gang, like next door, they want the friend next door when they are communicating in an entrepreneurial way and so I think, man, if you wanted to shut off the podcast right now, and change your marketing to women and connecting with women, be their ally be their friend in how you message and how you connect, and the sky is the limit when you can nail that right off the bat.
Josh: I love that what a cool way to put it. It's so funny that we try to market to both and a lot of people look at this topic and this is why this is gonna be a funny one because it's gonna be very controversial on the comments, but
Sarah: oh sweet,
Josh: there's, there's people are gonna say, Oh, it's sexist to try and like segregate based on, on gender but the reality is that when you're marketing, you have to, you have to speak to them differently and the majority it's not saying every single woman reacts the same way and every single man reacts the same way but there it's supermarkets to different groups of people.
Sarah: So different Josh and I would put that on your listeners to say you know what the burden is on you to know your person and as you as you care more about how we market to women specifically and how you've been taught to market in a more male dominant way, the burden is on you to know your person to know what is my person gonna resonate with and I think successful follow if you know your person.
Josh: I love that. You guys this kind of reminds me my wife always jokes with me about this, she's probably gonna listen to this and laugh because we'll go to church and old women gravitate towards me they just like me and dear old women, they just love to sit down and chat with me, I growing up I had I thought all these women were my grandmas, apparently they weren't they were just neighbor women. Well, I grew up just loving eye level ladies and weirdly enough, our brand has done the same thing and we've attracted a lot more women to us, weirdly enough, you know, not in like a womanizing way, it's just for some reason me or my brand or something attracts women even though the lucky Titan, I mean, it couldn't be branded more male, just it's
Sarah: so funny.
Sarah: it's really, really fascinating and I think that Josh, you have anybody, you know how to like, understand what gets people to move and gets people interested and gets people to action and all that kind of stuff so it's always fun to look under the hood and be like you actually are marketing so much more in a female way, like, oh, we could talk about that after the show for sure but it's really neat to be able to dive in and see the secrets behind it, don't you think?
Josh: Oh yeah, I'm excited to hear that. It's uh, I would I would normally be offended by that comment, but I love it.
Sarah: We're just getting real we're getting real hear
Josh: I am being feminine with my marketing apparently and I don’t know why so let's let's dive in, I want to ask you this question because I want to know kind of that epiphany moment for you where you said, I need to help women, I need to help women become entrepreneurs because in my conversation with you before this, and for my research and everything that seems to be your core founding thing is is helping women who don't feel like they could be entrepreneurs, to empower them to be entrepreneurs and to become successful with it so what was that, like epiphany moment, pivotal moment for you.
Sarah: Okay, it is like clear’s day in my brain, okay, clear as day, I was sitting at a business conference, and I was surrounded by 1000s of entrepreneurs and I came home from that experience, and I was like, I'm gonna change the world, Oh, my gosh, like, this is all gonna happen for me and I started my coaching business to try and implement some of these things to go and what I noticed all my clients, okay, I had like a dozen clients that we're doing one on one coaching, and they were all getting stuck really early on in the game of business, really early on and so I kept going back to the masters and learning and like, Why are all my women like, just getting that first, like 1000 bucks in the bank from a business was so incredibly hard and so I started to explore more of how I could help them move through these barriers and I ran into what was the hero's journey, this is such a common way that we market right as we use that framework to connect with our audience and all that kind of stuff, well, like heads up people, guess what, there is a female version of the hero's journey that is for a female and the really interesting part before we like dive into that whole mass okay, the reality is, is that the biggest battle that the victress, or the woman faces, is actually at the very beginning of the journey, because she feels that what she desires out of business, whether it is money, whether it is a voice, whether it is impact is actually something that a male should want and she stops, she absolutely stops in that moment and that's why so many women's businesses can't get off the ground from from zero figures to even, you know, $1,000 is because we get stuck in this whole idea that, gosh, me wanting to make money, that's something a man is supposed to do, I'm really wanting to impact the world that's something traditionally associated with with what a man's role is and I have just found that to not be the case and I know that your comments below we can talk about this, about how women if women can get over that hurdle, that it's actually okay for them to explore those kinds of endeavors, the sky is the limit for that.
Josh: Yeah. 100% when I love how passionate you are about this, because it gets me riled up to getting goosebumps over here, when it when it comes to and this is again, it's gonna be kind of a controversial thing, right, I think a lot of women and I love the metrics, I've never really thought of that, as they're worried it's putting them in the role of a man, I want to kind of break that apart, because it's interesting to watch that a lot of women will, they don't want to, they don't want to look feminist, or they don't want..
Sarah: Oh totally
Josh: be conservative and so they're concerned that business is going to put them in one of those two categories, but there's really I've seen this working with so many women, there is a third category of people who are just incredible entrepreneurs, some of the most successful people you'll ever meet, who are women who aren't that right wing, left wing, whatever you want to call it, right they're they're very strong people as a whole so I kind of want you to pick apart breaking through that hurdle, because that's, that's something that I think could vary, you can very easily unpack for us.
Sarah: Oh, absolutely and if I can be so elementary as to bring in a couple of Disney characters. I think it's easy to see
Josh: Marvel is owned or Disney owns Marvel so you know,
Sarah: we're in good company, I knew I would be so if you I think it's really easy to illustrate it and that way when you as a woman or as a man trying to market to a woman, when you go back to this interview you this will help spark some ideas on how you can better reach your customers. I want you to picture Moana, so Moana is told from the day that she is born that she is not to go beyond the reef, and that she is meant to be the leader of her tribe, I mean, that's what the whole like first Disney likes to put this moment into song like always, when they are told what they are supposed to do and so but she has this inner pole, right, we call it the spark she has this inner pole to explore the ocean but she constantly says no, I'm supposed to stay here and I'm supposed to be the leader of my tribe. Milan the same way she is supposed to go to the matchmaker she's supposed to not speak at the dinner table and yet she has the straw she sings in the fountain right, like who's this girl that I see I want to be something different and and the reality is like in the time of this recording in 2021 I think that we can look both at Moana and we can look at Mulan and we can see the huge amount of value that Mulan with her amazing feminine nature, combined with her courage and strength that may may lead more on the masculine side what that will bring to her future family to her marriage to her life to her future endeavors, we can see value in that in that cartoon character right, Moana goes on this adventure she comes back and we can see The value that Moana is going to bring to her culture by having gone on that kind of explore exploration to find Naui, and defeat, take on all that kind of stuff and that is really the key that when I work my entrepreneurs to help them see that if you go on this endeavor to become a woman who can make tough decisions, who can lead a team, who can speak out about things she's passionate about, imagine what it's going to be like when you return back as a mother, when you return back as a wife to those seemingly feminine, you know, sides of us, it's actually a full circle victory that we're able to show up in our motherhood, being better decision makers, leading a team, you know, doing those things that will make our lives more enriched in the process so I hope that as controversial as it may, it may feel to to listeners, or may feel new to listeners, I hope that we can see the value in a man being nurturing and a man being being tender as much as we can see a woman having a voice and a woman exploring her own passions, I think there is space for all of it.
Josh: I love that and it's what I love about what you're doing is you're breaking that mold, right? You're saying let's go from feeling like it's it's black or white, right, we tend to do that as humans, it's either your way or it's the other there's no in between but the reality is that you can embrace both sides. I know for me, right and this is, I have a guy who works with me here, he's our Podcast Producer and he had the same thing as me where a lot of people actually question if I was gay, in high school, I'm a straight as an arrow, right and, and the truth of it is, though, is that because I was kind of more I like to have deeper conversations and talk with people and everything, as a man, it was really emasculating to want to be that way and so in business first came in, I was constantly being like, I don't want to be perceived as gay, I really don't and and, you know, whether you believe in that or not, it's not it's not, it's inconsequential to this but for me, it was like, I want to be portrayed as the man so I wouldn't be on the emotional side, right? But I did realize that especially with marketing, you have to be so dedicated to empathy, and to understanding people and I found that it actually gave me a leg up because I actually cared about the people and not just the money side, you know, and, and that's what it seems like what you're talking about the Moana story as well, right is, as women, it can be that other way around, can be, you know, I don't want to be the man I was, I was always, you know it as much in my, in my childhood, I'm stuttering so bad in my jail that I was, you know, perceived as a tomboy, or people thought I was a lesbian or something when I wasn't and so they they shy away from that, you know, and that's just it's so interesting to hear the way you you unpack that so what's what's that step that you found, they have to take your people through to where they're actually feeling like, Hey, I can do this and not only are they feeling it, but they're, they're doing it?
Sarah: Oh, I love that. I love that and I think you actually just gave away the absolute answer is that they have to take a step, they have to make a commitment of some kind so we talk all about the hero's journey and that is probably largely familiar to your audience and similarly, in the victress journey, the woman has to go through a gate, she has to make a commitment of some kind and so to be able to encourage us in order to kind of break that mold and get a feel for what is it like to pursue my passions or what does it like to dedicate time to the things I'm interested in, what does that look like they make a commitment and that means they're either hiring a coach or they're taking the class or they're going to a conference or there is like actual like, go dip beyond the reef, go get started so that you can actually start to explore what is inside you and so it's a seemingly obvious answer, take a step but it is the answer to break through the hardest ordeal that specifically women go through when starting their businesses.
Josh: Yeah, and I think that's such an I have to tell everybody this too, because you're you're a mom, and you only work 12 hours a week. Right?
Sarah: Right. Right. I've got mom of four kids. Yeah,
Josh: I mean, I look at that a lot of people would say, Oh, well, you couldn't do it that you know, or you can't do it and in 12 hours, I try to only work 20 hours a week. Don't always hit it but that's kind of my goal and to keep my business growing within 20 hours a week it's it's cool to see that the way that you structured your business is built around that and that's how you're attracting people to you because you're super polarizing, right as you're saying, hey, it's okay, let's take a step together, that's what I love, I love about your messaging.
Sarah: and I love that like the word polarizing scares me a little bit then I'm like, wait, that's okay. I'm gonna be a little bit polarizing today. That's okay. It is possible.
Josh: And and for you, I mean, it's gonna be what attracts people to you, because I always think of the clarion call, you know, of calling in people to to what you're talking about, you know, and, and most people, I don't think people realize this, but the reason why 99% of entrepreneur are failing is because they're unwilling to hire somebody to force them to make the step and I kind of have to Yes, right. They're there they're scared to pay somebody to be an accountability partner and that is the only thing that matters your skills don't matter your sale ability doesn't matter your offer doesn't matter if you're not going to take that step you're never gonna make any money and you're not going to do it unless you have somebody who's like hey you just paid me you know 10 grand or whatever are you gonna do it make make this make this.
Sarah: Josh like we need way more time that's what we have way more time everybody just rewinds where he just said like there's nothing else that matters like make that commitment and get going get going just total gold there Josh.
Josh: I appreciate that. I think people don't realize this is what I love about the way that you're coaching people as well as you're saying let's just break through those barriers together and it's not like a one time thing I mean for me, I'm I'm stuck I know I need to go spend money right and I need to spend so much that it hurts that's that's my philosophy, some people don't believe in that but for me, I'm like I need to go invest in a coach or invest in somebody maybe an agency or somebody who's going to hold me accountable and make things happen for me in a way that it's going to hurt if I don't do it, you're like man, I just spent $100,000 on that. It better pay I better I better do my part to make it pay out.
Sarah: I love that and Josh let me just point out something you just said and and flip it of what a woman would experience that many, many women will feel like everything that I choose to do has a cost so like me sitting here across from you, I am not with my kids in this moment, It is costing me something right that that is such a heavy in the world of Russell Brunson, this is a domino like, sneak peek, this is the big Domino for women, FYI. Okay, there's your $10,000 answer, okay, the big Domino is that everything has a price, particularly for women and remember, I love men in the entrepreneur world, okay but just know that that's such a huge Domino and so the ability for a woman to step in and define what I would call a constraint is so critical so you just decide, I decided early on 12 hours a week was my max and that's what we've done and we've made miracles happen in those 12 hours a week through a lot of focus through a lot of focus, but maybe yours is I'm going to spend two grand a month on a coach do it to find that constraint and if 2000 is all you can spend, you find the best coach you can find for 2000 and make that happen, those constraints will make you as creative as possible, and your business will stand out more than anything, don't don't look at Josh Tapp numbers on Instagram, and be like he's killing it, because his stuff is so much bigger than mine, he is defining his own constraints, too, he has to go spend $100,000, when he's stuck, that's his constraint. If you can define one for you two, it will get you out of the same fight that Josh experiences that I experienced and again, that magic is on the other side of it.
Josh: I love that. And I love that you mentioned I mean, it has to hurt. It has to it's going to hurt because you cannot get success does not happen, where it doesn't hurt. I know that a lot of women that is a big struggle with the women I've worked with is they're like, I'm scared of the pain, I don't want to look stupid and I feel like as women especially they get ridiculed a lot by their peers and their family when they don't succeed at business and so for a lot of women, that's where they're like, I don't want to look bad, I don't want this happen, you know, and I watched my mom, you know, my, my mom, my dad did network marketing for years and
Josh: They just emotional trauma from that, because she even though they had their successes and failures, it's that constant, oh, we failed, you know, maybe I shouldn't have done that kind of thing. Yeah and that's, it's sad to watch those sort of stories happen when there's so many other people that are out there winning some other women that are out there winning and you could be one of them, it's I mean, business business isn't a if game, like if it'll work, it's always a win game. How are you going to stay win?
Sarah: Always, Who will stay the longest in the arena? For sure and Josh, can I can I just interrupt you for like one second? Oh, sorry. Thinking about your sweet mom, like makes my heart absolutely explode.
Sarah: And, and I, I hope that everybody can point out male or female, a moment in which they got a fire lit under their rear end to get going and I think about I had this large goal that I had in business, and it was a particular experience that I wanted to be a part of a group of people I wanted to be a part of so I did what like any good person would do and I said, Okay, who are the people that have accomplished what I want to accomplish and how did they get there and I was like, I made a spreadsheet like how crazy is that all their names and like how did they get there and what really happened to the process was crushing because what I saw is all the people that had accomplished it, they had lost their marriages in the process their kids didn't know who they were they and I'm being a little bit general and dramatic here for time sake but I started to look and say, wait a minute, if that is the price I have to pay to reach that goal, I don't want it anymore like, I could make a lot more money, if I worked 40 or 60 hours a week, I could, but I don't want it, I don't want it right now and so ask yourself that question like, what is the moment that lit your fire, and just let that be your driving force because I am determined to still reach that business goal with my marriage intact, with my faith in God intact with my kids, knowing who I am in a 12 Hour Workweek, I haven't hit it yet but it's a lot closer than it was, you know, even just a few months ago, so let that fire moment with your sweet mom, I love her, I want to hug her so much. I want to let that driving force do it for me.
Josh: Yeah. Like this from Sarah she's like who? I love that. Well, so I want to throw a couple of names out here because like you said, there are a lot of people that have lost their marriages along the way and all these things and I had that same realization at one point where I was like, man, I don't want to tell me Josh, I don't want to be a billionaire. Every everybody is like, Oh, that's I love every entrepreneur, but there is a lifestyle, I know for us, we hit a point a couple years ago, where I was like, I don't need more money, like we're kind of at a point where I'm like, I could really just be happy with what we have and cool was a lot less money than people would would think. Right they're thinking, Oh, it was millions of dollars. It wasn't millions of dollars there's a point where you realize it's not worth the sacrifice of time, or the other things in your life to be successful not to say you can't because I mean you look at the names I want to throw are like Carl Allen right, this guy has almost a billion dollar Empire and he's I think he only works 10 to 15 hours a week, Katie one of my coaches, right? Katie Richardson, one of my coaches. She's also a coach as well. But she's she built like $100 million company as tab as a mom. Yeah, but you know, wow, you know, everybody, holy cow.
Sarah: We're just making good connections. Yep.
Josh: But just amazing. People have done so successful they've been so successful, but they're still they're still having a good successful life, it's alright, great people like that. So fun that to see that you've done that Sarah Grace is another one of those names, you're gonna be seeing that millions of dollars and she'll be like, yeah, I work five hours a week.
Sarah: We're getting there, Josh, we're working towards it for sure
Josh: there, guys. Just so you know. So Sarah, so sad but we are coming up to the end of the interview here, I want to ask you for just a couple pieces of guidance and advice here at the end and the first one I want to ask you is, if you could give us one final parting piece of guidance, what would it be?
Sarah: I love loaded questions like that, Josh. Especially when I read Tucker. No, it is so good. And it's gonna sound a little bit spiritual in nature but it really is something that is a driving force for me and that is commit today to reach your form of success on your terms, I cannot express the pain and the victories that I have seen in the entrepreneurship world, by people giving everything to reach success, or by be willing to get nothing and not reaching success and I know that doesn't sound crazy eloquent, that's not gonna like show up on your Instagram page is like this awesome quote but be okay with getting there on your terms, like I think miracles are absolutely possible and if someone would have told me, you could never hit what you've hit in 12 hours a week, I probably would have said You're right but don't have those voices, don't have those voices there and be determined to reach what you want it to reach on your terms, and very clearly spell out what you are and are not willing to give up as part of this process, surrounding yourself with people like Josh and Katie Richardson that was out here and a couple of your past interviews, I just absolutely devoured you've really curated a unique group of entrepreneurs that are going after so much more than a billion dollars and I think that's what's special about your community so my parting words is get there, and make sure you do it on your terms.
Josh: I love that and I was gonna ask you a follow up question to that but that was just so succinct. Just a mic drop moment. So everybody, first off, you can go connect with Sarah. You can see what's going on in her world over at sarahgracelive.com/victress12 I love that brand. First off, and then on top of that, if you liked this interview, make sure you go rate us leave us a review on iTunes, we would love that and further than I think we're good to go Sarah. So do you have any other parting piece of guidance you want to give us?
Sarah: Just do it on your terms, people hate to be a broken record on your terms, let's do it.
Josh: Do it on your terms, thank you so much, Sarah.
Sarah: Have a good one. Thanks, Josh.