The Lucky Titan

Know These 7 Things Before You Start Promoting Your Business With Andrew Myers

October 26, 2021 Josh Tapp
The Lucky Titan
Know These 7 Things Before You Start Promoting Your Business With Andrew Myers
Show Notes Transcript

Andrew had his home security camera video go massively viral in 2017. He was seen wrestling to the ground an intruder who was about to break into his home.

As a Military Paratrooper veteran, Andrew happened to have the skills needed to hold down the assailant until the police arrived.

The original video gained over 10 million views and gave Andrew his 15 minutes of fame by appearing on many of the morning talk shows to discuss what happened.

He took his shrewd business and marketing skills and turned the attention to a much needed cause. Knowing full well the unfortunate number of veterans who take their own lives each year, Andrew partnered with Paws and Stripes who offer an emotional support dog that can help keep more veterans alive.

Watch his recap video (631k views) on Facebook.

“Thieves should never take for granted that behind that door they want to break into might not be a paratrooper just like me willing to push the line of confrontation and be more prepared for a fight than they are.”

Josh: What is up everybody, Josh Tapp here again ang welcome back to the lucky titan and today we are here with Andrew Myers this guy is the founder of parachute video and honestly we have one of the funniest conversations I had in a while this guy truly knows how to build hyper successful companies having built many companies to over million dollars in sales but on top of that he truly produced system and answer to the question that I asked which is if you are to start a business from scratch how would you build and what would you build, he truly gave me one of the best answers that I have seen, you know most of the guest that we bring well end up talking you know finding about ideal customer and those basic things and most of you already know if you listen to the show for any amount of time but he talk about he’s really treating as a strategy and he shared a hack that I think you will all love and which is how to actually quickly identify what is your cost per acquisition is and how to maximize on that so you have a hyper-profital  business and then you can absolutely sell that company or scale whatever you want to do and this is truly one of the best answers I’ve heard in this question so, let’s scoop the intro and we will see you after that 

Josh: (introduction)

Josh: So Andrew, I do want to kick this off just kind of letting our audience know you know, we talked about this before, but you've built multiple successful companies, I feel like you're one of the few people who you have a methodology to grow the company and what kind of sparked my thoughts about this as, as we were talking the pre-interview, we're talking about, like your SEO, right, it might take you 10 years to get it right the first time, but it only takes you 18 months to get it right the second time, because you now know the system and you decided to break down for us seven steps to starting and scaling a business so I'm just gonna kind of hand the reins off to you, I'll hop in with a few questions, I wanted to hear kind of your take on growing a business or 90 days.

Andrew: Well, in some of this is stuff that I learned what not to do on because I didn't I didn't do these things well enough and some of these are some of the reasons I was able to survive the failures I made, because they are the most important bits if you get these things, right so a lot of this stuff is more philosophical about how you approach the business than it is how to build the business because if you don't have any idea for a cool idea, or a cool product, you know, I can't give you seven steps that will help you bro but so Okay, the first one is, you know, assess the risk, I talk, I coach a lot of people on trying to develop their first business and for a lot of people, they either accept wild, ludicrous risks that would never fly as poker hands, or they're unwilling to accept any risk, which would never fly in the game of poker so they have to understand going in that you're playing a game that will involve risk, and it's the way you mitigate and manage that risk that's going to determine your success or failure so in the army, or the military, when we would go on leave, they'd have us fill out these, they call them risk assessments, and you'd actually tell them, this is the highway I'm gonna leave on, this is the time, my buddy's gonna drive six hours, I'm gonna drive six hours, and all these things went into a formula and that formula would say, here's your overall risk score for your trip and if the risk score was too high, you might have to change some of the variables so you might just okay, well, then he's gonna drive down, we're gonna stay overnight, we're gonna drive a newer vehicle, whatever each thing carried its own little bits and fragments of risk and when you stack that whole plan up, that was your risk score so you know, understand the risks well enough that you can mitigate them, and you can understand them and you can understand, am I doing a parlay here, am I asking for five things that have a 10% chance of happening to happen in a row in order to be successful and also it allows you to understand where your risks are manageable, and also manage the details of your plan in a way where they they present slightly less risk, understand, you're never going to get down to zero, but 56% risk is better than 72% so assess the risk, know the risk factors and know how to change the plan slightly to incur less risk so that's the first one and embrace the fact that there will be risk, I mean, that's that, you know, without without risks, there's no rewards so the second one is no one to save your money, and no one to spend your money and again, there's two polar types of people here, there's people that think, well, I'm a business owner, now I need a nice watch, or I should get a nicer house, or I need a nicer car because I have a business and then there's people who think, well, this is my money, I wouldn't spend $5,000 on a watch or a purse, so I can't spend it going to a conference, I can't spend it on an expert, I can't spend it on a course I can't spend it on somebody to handle this thing that I'm not very good at, that'll slow me down for months and building the offer whatever, right so it's knowing when to save and when to spend and that line basically is when you find return on investment, spend your damn money, get it out of your hands and get it back into your business coming back as more money but that means that you're not spending money on dates, you're not spending money on a nicer car, you're not spending any of that money because there's no return on that investment so all the money that's in your hands when you start a business is both yours and the businesses so make sure that every dollar that goes out, you can justify how that $1 was supposed to turn into $3 and don't be afraid to value what a return on an investment would feel like you know, it's expensive, just spent two grand to go to a conference but you know, my business my first business 10 years ago, was doing well but it wasn't a national company, it wasn't something I had enough I didn't have the ears and the eyes of the right people to make it really big, I went to a conference and met one person and I can trace the lineage of all my success back to that conversation so you know, don't, don't undervalue things that you could buy for your business with money, whether that's

Josh:  I want to ask you something here Andrew, sorry to interrupt you But no, please the number one thing that frustrates most entrepreneurs right is it's either oh I don't have the money or they're like I could get it but I don't know where to spend it so I want to ask you, particularly with the companies you've done, where was that first big win investment for you, that had the best ROI?

Andrew: Well, the first business was a video business and so I can I can actually it wasn't even a thing it was a one piece of equipment and it was a 1.8 fixed focus lens that we've shot a friend's jazz thing with and I had never for those who are in photography I never knew what depth of field was but that's where you know you've got one thing in focus and everything out of focus, and I can remember sitting outside their business panning across the bench, everybody had signed the bench It was like an artist bench and as you pan across these signatures, one would be in focus in the one behind it, wouldn't it I thought what a tool this thing is and then we went inside, it was a 500 hour lens but we went inside and shot this jazz sequence in the pitch black and that ended up being what our company was, we were able to film in non-retail locations, we wouldn't need to bring lights and still, that sort of, that's what sort of tipped me off that if you control low light environments, if you can see my screen now, you'll notice all I've done is taken a white background and I sit in a relatively dark room, you don't actually need a lot of light, you just need directional light and that that lens, that first investment taught me that is we charge 500 for that jazz show and bought a 500 hour lens to be able to do it and it ended up becoming the style, if you will of our entire business so invest in things again, that have return on investment that opened up a new type of money that we could make and the lens itself, if I'd had it for months and wanted to sell it, I could have sold it for 375, so I was really only paying 130 to dabble with the lens so you know, if you're looking for where to spend that money in your business, spend it on something that either will be worth money still in a little while, or will instantly give you an opening to a better, better product, newer product, lower cost of of delivery on you know, if you're if you're making blankets, and this new product is going to light and make twice as many of them I mean, you know, back it out is in terms of how that investment will affect your business model and Fire when ready.

Josh: Yeah, I love that and I want everybody to notice this, those who are listening to this is that you didn't start your steps by saying go build a website, pick your logo, choose your ideal. Yeah, right. Like, let's talk about business strategy, right? Not even the marketing at this point.

Andrew: And it's funny, because I'm the marketer, we were laughing about this, it's like, if you ask other people to come up with the seven, like they come up with seven, and it probably wouldn't be any of these right but I still think these are the most important, most important seven so the third one is, know what you're building and know your plan to exit that business or that endeavor so are you building a pool company where you're going to be able to own the equipment, and you're not going to have a boss and you're going to easily find 12 clients and you're going to do okay, or are you building a pool company where you want to get good at sales, and you want to have three or four reps in the field, you know, and you want them to do the business or are you building a pool company where you have a new list of services, you spray off the deck every time you treat it with a new treatment, and it costs diff totally different pricing strategy, everybody else and you want to franchise that and now have a corporate office and people all over the place, you know or are you building a type of business that can be exited so part of the reason is, are you building a business that you're going to work with it or are you building a company you're going to operate or are you building a stack of tech and ideas in a company that you're going to sell and it really changes the way you build the business and the things that are important in that business in the beginning so no, am I am I am I Is this a business that's about not having a boss, is this a business about me being the boss o is this a business about me building a team that can work without me that that has its own value to an investor or to somebody that might buy the business? 

Josh: Yeah, 

Andrew: so start off by knowing what am I building and that's when you're going to start to look at your scope do I need a website what things would be involved, what kind of money would I need, and then also Am I building these things because other people have them or because they're directly contributed to the type of business that I need to build and it may be that at first you're building a business for yourself and then you have three trucks and then you invent a new process and need a franchise agreement so you got to see where that business might go beyond where you first need to take it we talk a lot about keyholes in our business, which means who the hell knows where we're going in the future, but I can tell you where we're going next and as long as you pass through that keyhole will evaluate our options on the other side.

Josh: Yeah, what's crazy about that too is I've seen this over and over again especially in the digital space right, everybody who starts a digital business is just excited about a product oh I want to I want to make this course I want to I want to build this agency service or what have you but nobody ever thinks about that question you just asked right. 

Andrew: you don't actually have the the arrogance or confidence in the mixture of the two to say I'm actually building something you know like a house what they're trying to do is build something that's livable they start off with a tent and then they build a little kitchen inside the tent because they got to live in it and it's like don't build just your your money don't build your paycheck and that's why you need to carry that low cost of living when you're building a business don't carry any aspirations to pull money out of the business that's not what the business is there for you know, you have to love the actual you know, building of it which is okay so enter the fourth one and it's a good segue understand the relationship between time and money especially on your part because again, people are afraid to spend their own money in their business sometimes and sometimes they're they overspend their own time in their business so I understand that if your business is doing well there's things you do in that business that are making hundreds of dollars an hour certain tasks you know, even if it's just the day you bill everybody so there's other things you're doing that are $8 an hour jobs and understand how to put those tasks in different levels so that there's what jobs can only I do what jobs could a smart person underneath me that I trained do and then what jobs could any idiot did, and make sure that you're assessing all tasks within the business in that way, once you understand the relationship between climate time and money, and this is the real hint number four here, you can focus on being good at delegating, which is how to train people with all of your energy, and how to hold them accountable with whatever's left of your energy, so that you can walk the hell away and trust them to do that part of their job and your job and walk into another part of your business and train there or build there, be the one to do something new, and then hand that off, or go build a new a new revenue stream or go fix something that's broken, but you, you as the business owner, unless again, know what type of business you're building, if you're building a job for yourself, do it all but if you're building a company, and if you will ever want anyone to invest, or if you want to sell that company, then you need to constantly not have a job as that CEO as that founder level person, and trust people to go do that job for you but be there to hold them accountable, you'll trust but verify, right, so give people enough leash to hang themselves and then show up before the execution and get them back on their feet and give them those high stakes in those high risk rewards because if you can't get other people to step in and run your business for you, then you don't have a business you have a job, then the fifth one is love the product or experience and this is the one that most people hopefully have started with, if you don't have that down, I can't help you. You know, if you don't have if you're not, if you don't love making quotes, what are you gonna do you know what I mean so make sure you love not just the the creation of the product, but this fear of the product that you want to be in that universe as you go out network and learn how to sell it, it's a universe, you can stand not just something that you like, my brother built a really successful game that's what she said, it's a card game, you know, now he has to deal with game makers for the rest of his life. It's an unintended consequence, you know what I mean so make sure you love not just the product, but that you love the whole niche that you're getting in and what it's going to take to make you successful there and then the most important one, the rub, if you will, on number five, is make sure that your customers love the product as much as you do, you don't have to go big, you don't need a website, you don't need an office, the last 18 months, we've went from zero to two, three and a half million dollar company, we still didn't have a website to last week, because the product was amazing and it wasn't just us, it wasn't just us putting our love and our attention, people are going this is the best product ever and we'd spent another week still improving it, it was already for sale, I'm not saying don't do the business till it's perfect, but we never stopped improving it and we never stopped explaining the product in a way that made our clients go Damn, this is good and I'm going to tell my friends about it so for many reasons, the customers that's your that's your trial error right here so if you if you need to give away part of your product to get people to try it, if you have a restaurant, I'm going to do a week of free food for people that haven't been there, you know, I'm going to challenge people to consume my product, not just to get them hooked on it, but to allow me to refine it, there's a term called virality, when you have a viral video, like my Mr. Roundhouse video, there's a certain percentage of people if they share it, that it'll continue to spread like a cold, and then eventually people have seen it a few times the virality rate drops, the video goes away, right, make sure your product people will have raving fans of it to the degree that when they try it, they're going to want to try it again they're gonna want to tell somebody about it if you can get your product that good the amount of money you spend advertising it the amount of revenue you have to pump in to get more customers or more scale back out will make a lot more sense than it does if you spend your time pushing a product that you like that other people aren't as aren't as a fan of so make sure you build those systems to explain your product if something's great about your product, but customers don't ever ask about it, find a way to tell them about it but make sure that you love the product that you love the way it looks that it makes somebody feel a certain way when they consume it or use it and then make sure that the customers are telling you that's that is the way it feels to me I love this I love this as much as you do, that's when you have a company and that's when you need to start asking the more serious questions about website and everything else, don't build a summit infrastructure for an idea that you don't know anyone likes yet, so the second to last year number six is find your cost of acquisition This is something that most customers people do a terrible terrible job of, I talk a lot about how when I was a kid my mom picked me up from the babysitter's she had a bank job, she's like I'm done, I don't work at the bank anymore. I have my own business. I was like I didn't even know as a kid. How do you get a bit I thought the government handed them out or something, you know, I didn't I didn't know why one guy under Walgreens one that worked in a Walgreens, I don't like he started businesses nuts and within a week, she had four people that paid her to clean her house, she was a cleaning lady, well over the years, my mom would gain and lose some of these clients, you always find more but she never realized I'm damn good at finding new clients, I'm actually better at finding new people that want their house clean than I am cleaning houses and there would have never been a time when my mom wouldn't have known whether or not 409 was better than Windex to use on the glass because that's her business but she knows no one was ever in her life to tell her no your business is finding people that need their home cleaned, anyone can wash wash the windows, you know, so for business owners don't fall so much in love with the product that you forget to fall in love with the business plan the business model as a whole again, with cost of acquisition if you expect to attract an investor, you're gonna I need to know how much it'll cost to grow the company and if you can tell somebody, I make $418 every time one of these products sells, but I can find a new person to buy one for $118. Well, if not, now you have a business that's why you always hear people talk about scale is now the, the the upper limits of your potential with the business is how big you can grow it, how many things you can make, how many staff you can find how many buses, you can finance, whatever, right? But you don't actually have a business until you can tell me what it costs you to get the next client, the first 100, it's going to be hard to establish so you want to make sure when you do advertise when you do programs, that you have a way of following the metrics so that you can find out exactly whether or not your efforts are worth it, and how much they are and one of the things I would like to say is, like for a lot of people taking our course they're building these videos right now so that they can go out find their advertising costs of acquisition, I tell them if you go through the course and do this, and you can tell me I'm finding customers for $118 and I'm making $400, I will give you the money, it's like Shark Tank when they give him money to fill the good, you know, Walmart's order and 600,000 hats and you just need the money to make the hats on there. Well, that's what you've established when you figured out what your actual cost of acquisition is, when you can say new chiropractic client cost $600 or, hey, a new real estate lead costs $180, you can then bit build a business model off of that so don't fall so much in love with the product that you forget to understand how much does it cost me to find a new fan of this business and then how much do I make off of that person, are they sticking around three years are they buying more than one product, how much they buying on the first one, putting those type of values in a business plan is what allows you to have a business that's actually worth money that's easy to exit, that you can get the money when you need it to grow it and it allows you to maybe not be my mom and not have a rag on your shoulder your whole life but do that for a year or two while you learn what it means to run and own a business and not how to just provide product so in the service business, you know, your your your business is your ability to find the next customer so people people need to focus not just on doing that, but how much does that cost to me exactly because if you know, hey, okay, I can buy $10,000 worth of retail sales for a grand then you just got to decide how many retail sales you want to buy, and how many can you afford, that's a lot easier business to run and that's how you see little businesses get big in a hurry even like the the Snuggie, that wasn't a miracle, they played a stupid ad where somebody's wearing a stupid piece of clothing and it looked fun, they got the colors, right and it had that virality rate, where they paid $3,000 to play that in some cold market at 10am at night, it would make six grand, and they bought hundreds of 1000s of those slots, it's not like the Superbowl where they wrote a $25 million check and then blew up, they found a little rinse, where they could play an ad and their cost of acquisition was $1.18, say, and they made $5 for every snuggie they sold and they just kept pumping money and until it stopped working and they went to you know, $300 million company so understand how much does this new customer cost me and how much do I make when they convert and it's one of the most valuable metrics you can have on a new business that so many smart, capable business owners I know are completely oblivious to how to answer that question if you ask them so know your numbers.

Josh: Love that. And go ahead. 

Andrew: The very, very last one here. I started off doing door to door sales and you learn right away that your job is not to make somebody say yes, it's to make somebody say no, and that only a few people only so many people can say no, before you end up bumping into it. Yeah, sure, why not. There are several times during my first company that we sold where we were almost out of money, we had a ton of employees and not enough customers and you know I left hit the road. My goal was never to sell every dealer that I talked to it was to talk to enough dealers that I could hear it no 80% of the time and still hit the numbers I needed to hit so number seven is get your nose follow your law of averages so many people when I coach them on how to build their business, I get them to the end of the funnel and they go what's next and they want the answer to be here's how to sell the next five people you're talking to and that's the absolute where you know, you want to go in going where's my 20 people who are going to say No thanks, is it because I talked too long is it because the product value should have been at the front of the thing and then they explained that the back you can switch your pitch around, maybe the product design needs to change maybe the price is wrong so it allows you to tailor your pitch to the audience again, making sure your customers are loving the experience as much as you are but it also just allows the universe to do funny things, you're gonna find somebody who you walk in there on number 18 that goes, Oh, we were just talking about needing a thing like that you're gonna find that that luck that flukiness of the world can actually contribute to your overall success and it's not always just this thing you did perfectly well so don't try to cherry pick who your customers should be make a list of everyone that should be in business with you and call them all and make them say no and there's only been a few people who have actually gotten to the end of this and been like I'm gonna do it, you know, and I've never had anybody come back to me and go here's the first 20 people that said no, and I don't have a business yet. Most of the time people get to like number 13 they'll already have three clients and now they got a whole new set of problems in front of them so when it comes time to monetize the business, whether it's asking your friends and family for an investment to help you grow it, whether it's asking someone for a favor to let you use that office space because you can't afford it, whether it's asking somebody to buy the product or resell the product or whatever, make them tell, you know, ask the questions that would make your business grow and make people tell you no so those are the seven for starting a new business and then if somebody doesn't want to start a business, which is going to be a weird economy in the next two years, maybe you don't, I got one bonus tip for you here and that's if you want to learn how to make as much money as you can without being the owner of a business, find a system like imagine a bank robbery, right, you got the stick up guy, you got the money guy, you got the driver guy, the guy watching the door, find a business that needs four or five things to happen and you learn to have those things you learn and if you know how to sell then you only need to know one other of those things but learn how to do a little bit HTML with something like Click Funnels, learn how to do a little bit of video editing, learn how to do copywriting you know learn, learn how to do learn a business or know of a business that needs five things to go well that you want to be a part of, and you learn how to be an expert at two of those things, I get people in my business we we probably have there's agencies of our size that have 20 employees we have five and a lot of that is because these people are getting paid more money than they should do one or two more jobs but when you cut out that buffering I don't have to pay you I don't have to pay Josh to talk to Josh, I got I got two employees in one head here and you guys agree with each other you know, it's it's simpler so if you want to say like, I just want to make more money, don't don't go from trying to be a master of editing to a super hyper Jedi Master at editing, learn a complimentary skill to a skill set that you already have and when you approach somebody who is running that business, you're going to be intimately valuable to them not only can I instead of paying a video guy, you know and and an editor now you're both in one you're actually worth more than those two are independently you know, if I'm paying five for each, I'd rather pay you 11 to be both those guys and stay late, right, if you want to open up those doors, learn a hustle that requires five roles and make sure you're the master of two of them and then go go find the rest of your bandmates.

Josh: See, that's brilliant. I hope everybody was taking notes throughout that because I mean, everything you're saying is resonating with me because and it's honestly one of the best answers I've ever gotten to this question because you're not talking about the generic things of picking a business right, everybody already has an idea in their mind I can't even get 

Andrew: oh You're hopeless, right it's no point giving you advice. You start there

Josh: you're not even if you don't have an idea at this point, you're probably not ready to be in business right because entrepreneurs have like 50 ideas a day of different things they could do. But what I love about your strategy is saying hey let's let's leverage a business strategy and that is built around a framework that works because you're exactly right with the cost of acquisition thing I love it when it's really funny to me with the different companies we've built there's a point where you were when you're on a sales call with somebody and they say to you how did you know it was it was I needed I was literally looking for this yesterday I want to know about your targeting how do you do it and it's like you said it's luck of the draw thing but it's not even luck because you're putting a bunch of you're it's the numbers yeah getting to those yeah 

Andrew: when I was when I first started in selling cars they all stood around awaited on the next customer and I was like making free car wash business cards ahead of them out around town and I'd call everyone in the classified ads and tell them I wanted to buy their car see if I can bring it in get them arguing with the desk guys and the older guys was like you know the odds of any of those working are so low and I was like yeah, that's why I put out about 40 a day and you can see it on their face you're like oh yeah, I guess you know if you got a 5% chance of selling a car and you create 20 or 40 of those a day you're gonna sell two cars a day

Josh: right and I got five people walking on the lot.. 

Andrew: you get your one six of them you know and I'm out here working all day learning things making friends so yeah, it's exactly that you don't need a high percentage of success if you've got 50 barbers in the water. 

Josh: Right and I think a lot of people who are listening to this probably understand that they're saying okay, but how do I how do we get those eyeballs how do I get more people to actually talk to me about my business and I loved because you mentioned this before the call I loved this course you've put together about this because getting getting those calls getting that numbers getting those numbers up is huge and finding that cost of acquisition I really feel like your entire process hinges on that is like once you know that cost of acquisition nothing else matters I'd throw a bomb 

Andrew: I do my business like I like this this is fun I don't I get a and I don't have to leave him at home and I'm a business owner is crazy bro and I just do whatever people told me to do and so I made all these first mistakes and then on the second and third business I got to step back and go and that was even being paid for a year to not work so I really got the plan what do I want to do when I hit the ground again and it changes because now you've done it before so now you're like simply doing it wouldn't give me the same jollies, what would I like to do? What would I like to have be different? How would I structure it differently? And you know, God bless anyone who can take this advice and not make these mistakes for the first time hit the ground running with the right ideas in their head. You know what I mean? For me, it cost me you know, two or $3 million to come up with this list but you know, Yeah. But I did literally this challenge I started a business from scratch with $0 in the bank and and I mean, I had my own personal money, but the business didn't need that to go and we built it to, you know, 35 clients paying two grand a month and, you know, on paper, we're probably worth two and a half, three and a half million dollars now and we did it in 12 months during a pandemic, with no advertising at all. And a lot of it, to be honest with you, it wasn't even the techniques I'm here telling people to do because we got the first one right, which is make sure the customers love the product we could never see above the dashboard with this business because we kept getting so many referrals that we never had a chance to worry about onboarding, it was always our fifth biggest problem. You know what I mean and that was was lovely to get it right, because we had all the other stuff in place the right way from the very beginning, you know, we weren't backing into it, it was more intentional this way and but yeah, this is this is the you know, the understanding the product, make sure the products beautiful, make sure the customers love it, if you get that part right, you know, the rest of it, you can screw up but yeah, I definitely did it the way where you just like, hey, somebody is willing to pay me to do this, I'll just keep doing this for a while and then you're making more I guess I'll hire somebody, I mean, I definitely backed my way into this but if you know you want to build a business, these are the things going through your head, because that decade I burn, you know, if I went back in time now I mean, I've rebuilt that business nine months, you know so yeah, know what you want to do know how you'd like to spend your time and spend your life and make sure you're baking that into the plan as much as just how to get the next dollar. 

Josh: Yeah, well, and I know if you're listening to this show, at this point, you've, you've already kind of taken care of some of these first steps, right, you may be skipped over a couple of them. But 99% of you're listening to this show, because you're saying, how do I get to my cost of acquisition so Andrew has an amazing course you should all go check it out, and he's giving it away for free to you guys free, it's a course. Okay, most people are charging 1000s of dollars for this. 

Andrew: So yeah, I'm one of them. 

Josh: Me too.

Andrew:  But the one thing that I'm not, that doesn't come for free is the coaching. If you guys reach out to me, there'll be ways Here you'll find them in the funnel, I have no problem coaching somebody, I just can't promise it to everybody and then and then you know, not have any hours left next month but it's an entire course on exactly how to use nothing more than your cell phone, and how to create eye level messages to be used either on social media or his ads or in the funnel stuff like email responses, you know, there's a million places that we talked about in the course where you can literally build your business through these little touch point videos that are meant to hit people at the right time with very short succinct messaging so we go through a little bit about lighting and framing and how to hold the phone very, we have a very special grip that kind of makes you the tripod that makes you don't have to worry about carrying anything around on you, we focus a lot on scripting how to create simple 3x scripts that motivate people, and then how to create videos with a purpose that aren't just you making a video but going hell wow, there's this slot here in my business, I need a video for this slot. How do I get the video I need so we kind of turn it more into a scavenger hunt and show people this thing and for a lot of people, there's no real reason why they don't do videos, other than that they they're not sure the juice is worth the squeeze our original video business we sold tons of videos people they didn't know where to do with them so we you know they loved us they love buying from us but I always felt like I was wasting their money because their videos, they just put them on a YouTube channel and wait so if you want to know exactly how to build a business that you can go out and use make content that'll get you organic reach organic audience, but eventually make content that is designed to create a sales process a sales funnel, some videos that are designed to get people's attention, some people some videos that are designed to talk about the product specifically and what other customers think and then another layer that's meant to go okay, let's do business today let's do this. There's a reason to do business with us today so we build these we show we show people how to build these funnels that aren't just advertising, but it's actually as much as 80% focused on the remarketing so once you tripped over one of our ads, you're in there, maybe I'm gonna be talking to you for the next two weeks, buckle up, you know, and it's really a cool process that may it feels it replicates a sales process much closer to anything else and it does that magical thing, which is allow you to say, I put in $2,000, I got 55 clients out of that I make about you know, $400 or 200 hours or $80 on each client and boom, here's my business, here's the margins, here's the content and the unique thing is it gives you all the data you need to know which videos you're making that are working the best and how to rearrange them so it's a very simple formula, it's just people who go out and use digital advertising, they normally play an ad and they wait for that ad to convert and that's not it right it's like there's a conversational element that if you build that in, you can keep people warm people who aren't ready to buy, but are prospects of yours you can keep them close enough to your brand that you can kind of nurture them and turn them into clients so if people want to download that it's, and I can't guarantee you that there's going to be get there early get there as get there right now as you hear this and at least the first 50 will be totally free it's $1,000 course and you'll have all the downloads all the worksheets and if you want you know the help to go through with them it's not part of this offer but just text me and I'm sure I will be able to find someone to help you walk through exactly how to pick which which videos are the right ones for your business and sort of show you how to use the worksheets that we have make sure you're dialed in

Josh: love that so the URL is make sure you guys go check that out be one of the first 50 because like he said he might take the offer down so get up there and get it done and

Andrew: I got to figure out if I can make it take itself down at number 51 otherwise you'll probably be able to do it.

Josh: So get in there quick so Andrew just to kind of wrap this interview up, could you give us one final parting piece of guidance

Andrew: yeah um you know we have a clothing brand this little goofy guy on it right here and our slogan is jump in and our motto is jump first land later and you know for a lot of these people you know if you met if you think about the metaphor you stood there at a at a you know jumping into a pool or something and it's terrifying I was a paratrooper it's terrifying and then once you leave it's you're just in a fight to land so jump first land later make sure you speck out what the situation is and you've run, you've run your numbers and you know your business, you know what your goals are, make sure you wrote those goals down but at the end of the day, you do not, did I say donut, you don't need a plan to have a reason to jump, you don't need a plan for how to land to have a reason to jump so jump in, find your landing and all along the way and make a plan work the plan